It is not surprising that the COVID-19 pandemic has Canadians spending more time online. According to Statistics Canada, just over 4 in 10 respondents to a survey indicated that they are spending more time on social media and messaging services since the onset of the pandemic. 

As millions of Canadians work from home for the first time and practice social distancing, Canadians are spending an unprecedented amount of time on their computers and mobile devices. This session will aid franchisees in the shift to digital marketing to zero in on this growing demographic of online-savvy consumers. This session will examine what digital marketing platforms are finding success from an ROI perspective, what messaging works on a particular marketing channel, and other tips and tricks to implement successful local marketing campaigns. 

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