As COVID-19 vaccines roll out across the country, Canadians look ahead to a brighter future for both franchising and the economy as a whole in 2021. While vaccines are administered, we inch closer and closer to what will become our “new normal.”

In this Closing keynote session, Ken Otto, CEO of Redberry Restaurants (one of the largest QSR franchisees in North America), shares his thoughts on what’s to come in the future, examining the mindset of consumers in a post-pandemic world and how you can tap into this new breed of customer. He’ll address such questions as what will drive customer decisions post-pandemic, and how franchises can pivot their operations accordingly.