Business Recovery Summit Series - Videos On-Demand
CFA Business Recovery Summit Series
What's Happening Now? What's Changed? What's Coming Next?
The Canadian Franchise Association (CFA) Business Recovery Summit Series in October 2020 was a month of virtual conferences and events to help franchisors and franchisees manage, adapt, and grow their business in the "next normal" during COVID-19 recovery. With insights and learnings that address major challenges and pressing issues impacting key pillars of franchising, the sessions provide a better understanding of the current franchising landscape, successful strategies employed by others, and data and intelligence to best adapt to changing consumer needs and behaviours.
FRANCHISEE RECOVERY SUMMIT
| Wednesday, October 7, 2020 | |
|---|---|
| Opening Keynote Presentation: Everyone’s in Sales in YOUR Franchise Store | View Presentation | 
| Driving Business to Your Franchise through Next Level Local Store Marketing | View Presentation | 
| Free HR Advice: Employment, HR, and Workplace Policies | |
| Accessing Financing & Cash: What’s New and What’s Changed in Business Banking? | View Presentation | 
| Leadership and Motivating Staff During Uncertain Times | |
| Real Estate & Leasing Concerns and Strategies to Address Them | View Presentation | 
| Government Programs Update | View Presentation | 
| Economic Report & Consumer Insights: Canada’s economy headed for a long and bumpy recovery | View Presentation | 
FRANCHISE RECRUITMENT SUMMIT
| Wednesday, October 14, 2020 | |
|---|---|
| Franchise Development in the Age of COVID | View Presentation | 
| 0 – 100+ Units: Rapid Expansion & Growth | View Presentation | 
| Best Practices for Franchise Disclosure & COVID-19 | View Presentation | 
| What You Need To Do To Close Sales Today | View Presentation | 
| Real Estate & Leasing Challenges and How To Overcome Them | View Presentation | 
| The Canadian Economy & Covid-19: After the Low-Hanging Fruit | View Presentation | 
OPERATIONS & FRANCHISEE SUPPORT SUMMIT
| Wednesday, October 21, 2020 | |
|---|---|
| Leading Through Challenging Times | View Presentation | 
| Free HR Advice for Franchisors: Employment, HR, and Workplace Policies | View Presentation | 
| Extending The Cash Runway: Key Metrics and How To Coach Franchisees | View Presentation | 
| Forging Strong Franchisor-Franchisee Relations | View Presentation | 
| Working with Lenders: What’s Different Today? | View Presentation | 
| Getting Franchisee Buy-In to Change | |
FRANCHISE MARKETING SUMMIT
| Wednesday, October 28, 2020 | |
|---|---|
| Consumer Insights Today: Understanding the Perceptions and Needs of Canadians in a COVID-19 Environment | View Presentation | 
| The COVID-19 Recovery Plan Will Be Digital: Are You Ready? | View Presentation | 
| Local Store Marketing: Helping Franchisees Drive Business to Their Businesses | View Presentation | 
| Cost-Effective Do-It-Yourself Franchise Recruitment Marketing for Franchise Developers | View Presentation | 
| Understanding the Unique World of Franchise Marketing: A Franchise Primer for Marketing Teams | View Presentation | 
| Spotlight Session Keynote: The Future of Franchising: Energized Franchisees | View Presentation | 
| Franchise Lead Generation Insights | |
