Franchise brands and their franchisees have been put to the test over the past six months with one crisis after another. But with adversity comes opportunity for change, to refocus, and capitalize on what comes. Confronting such adversity takes courage, leadership and teamwork. And with strong relationships serving as the foundation of the franchise business model, it is more important than ever for every franchisor’s franchisee-facing team members to provide meaningful value to and broaden and deepen relationships with franchisees to face and overcome adversity head-on.

IFA’s Chair of the Board and CEO of FASTSIGNS International,Catherine Monson, joins us to share a powerful message about embracing challenge with optimism, standing strong together to face crises, and leading your franchisees on the road to recovery.