CEO & President
Catherine became CEO of FASTSIGNS International, Inc. in 2009, and brings 30 years of franchising and management experience. In 2009, she received the International Franchise Association (IFA) Bonny LeVine Award in recognition of her contributions to the growth of the franchising industry and in 2010, the Dallas Business Journal named her a top Women Industry Leader in the Dallas Metroplex. In 2012, Catherine appeared on the Emmy Award-winning series Undercover Boss to learn new ways to advance the FASTSIGNS® brand. In 2013, she was named an “Innovator and Influencer” by Sign and Digital Graphics Magazine. In 2015, she received the IFA’s first Franchise Action Network “FAN of the Year” award for her advocacy work on behalf of the franchising community. In 2016, she was selected as a Soderstrom Society Inductee for her contributions to the printing and graphic communications industry and was also honored with the 2016 Leadership Award from the Women That Soar organization. Under Monson’s leadership, FASTSIGNS International, Inc. received the 2016 Secretary of Defense Employer Support Freedom Award, the highest recognition presented by the Department of Defense to employers for their exemplary support of National Guard and Reserve members. In 2017, Monson received the Distinguished Women Award presented by Northwood University in Midland, Michigan. In 2018, she was honored by the Sales and Marketing Executives International (SMEI) with their Ambassador of Free Enterprise Award, and in 2019, she received a Most Admired CEO Award by the Dallas Business Journal. Catherine has served on the Board of Directors of the IFA since 2008 and became the IFA Chair in February 2020. Additionally, she serves on the Board of Directors of Brain Balance, a franchise company with a non-drug alternative for children with behavioral challenges, and on the Board of Directors of the franchisor Big Blue Swim School, one of the nation’s fastest growing swim schools. She is a keynote speaker at many franchise industry events, as well as at many sign and visual graphics industry events.