The only certainty today is uncertainty. So franchisors need to understand how to maintain the confidence of their franchisees as they together, navigate the ongoing waves of change. Greg Nathan is widely regarded as a leading global expert on the psychology of the franchise relationship. He will share a number of practical tools and tips franchisors can use to lead their networks in an honest, caring and competent manner. Greg is a registered psychologist and Founder of the highly respected Franchise Relationships Institute.