Greg is the creative genius behind the Franchise Relationship Institute and is widely recognized as an international thought leader in managing the people issues in franchising. He is a registered corporate psychologist and regularly delivers keynote addresses at franchising conferences around the globe. Greg started life in franchising as a multi-site franchisee with Brumby’s and later became National Marketing and Operations Manager for the franchisor.
He has authored several best-selling books and developed a number of groundbreaking tools and models for the franchising sector such as The Franchise E-Factor and the Nathan Profiler. In 2003, the Franchise Council of Australia presented him with the inaugural National “Contribution to Franchising” Award in recognition of his pioneering work in franchise education and research. Greg is a passionate blues musician and can often be found searching for unusual stringed instruments to add to his collection.