The sudden and severe onset of the COVID-19 pandemic created the need for businesses to develop good crisis communications and strategies. As such, they may have picked up on mistakes and lessons learned from their crisis communications plan. This roundtable will look to answer the following questions: What is a crisis communications plan? What are the stages/phases of crisis communications? What are the crucial lessons a business learns during crisis communications? Why is it important to have an excellent PR team during a crisis?