Full Name
Steve Falk
Job Title
Prime Data
Speaker Bio
A creative, marketing industry stalwart who understands how communication channels work together for the best, measurable results. While working as a teenager at Scholastic Books, Steve put his first label on a mail package. Since then he claims to have made all his adult income by producing stuff for the post office, including publications, direct mail, and 3PL shipping. For the last ten years he’s been the owner of Prime Data, a growing marketing technology company that specializes in highly personalized and targeted printed mail. It’s an award winning direct mail company, having twice been recognized for growth and innovation by Canada Post and twice receiving recognition as an Employee Recommended Workplace by The Globe and Mail and Morneau Sheppell. He is a board member of NAMMU (Nat’l Assn of Major Mail Users), part of government relations committee for AFP (Assn of Fundraising Professionals) and host of his own short vlog, the Growth A to Z Series . He’s spoken as an industry expert at numerous Canada Post events, at the KKP annual franchisee conference, and collaborates with Print Three, providing direct mail support.You might also have seen him over the last 20 years singing or playing guitar, flute, harmonica or trumpet with the 14 member R&B Band, Soul Benefit that exclusively plays to raise money for non-profits having been part of fundraising over 2 million dollars.
Steve Falk