Did you know that Generation Z are considered the most educated generation, and the most ethnically and racially diverse group in Canada’s history? That’s according to The Canadian Encyclopedia who also state that despite perceived stereotypes about this generation, their openness to diversity, a desire to make a difference in the world, and advanced knowledge of technology will make them vital figures in the business workplace and beyond.

According to Statistics Canada, there were 7.3 million people (that’s 22% of the total population) born between 1993 and 2011, making up Generation Z, also referred to as “zoomers,” “Gen-Z,” or the “Internet generation.” Today, this group that proceeds Millennials represents the next generation of prospective franchisees! Generation Z will impact the way businesses are built, run, and what drives their purpose. If you are looking to inject some young blood into your franchise system, it’s likely you will award a franchise to a member of this new generation of unique minds.

This session will take an in-depth look at this progressive generation; their consumer behaviors, values, and outlooks, to give franchised businesses direction on how to attract this group to their brand and successfully bring them on board their franchise development teams. Hear directly from franchisors who have cracked the code to understanding Generation Z and learn how you can attract and retain the next generation of franchisees.

So, buckle your seatbelts and get ready for an intergenerational journey into the world of a group that would rather not be labelled.

Learning Highlights

• How to attract prospective Generation Z franchisees;
• What inspires and drives Generation Z in their workplace and beyond; and
• Why Generation Z’s advanced knowledge of technology and acceptance for diversity can help your franchise system