Lexi is the Founder and CEO of WAXON Laser + Waxbar, an innovative beauty concept specializing in hair removal for men and women on-the-go looking for convenient and high-quality services without the steep price tag. Launched in 2012, WAXON Laser + Waxbar now includes 13 locations across the country, with plans for further expansion in 2022.

In 2019, Lexi saw a gap in women’s intimate skin care and recently developed and launched an intimate skin care product line for women; South. Containing only clean beauty ingredients, South is created by Women for Women, made in Canada and covers all below the belt skin care needs.
Recently adding ‘podcaster’ to her resume, Lexi launched a blog turned podcast called, ‘We Go There’ – Where there is no such thing as TMI. Inspired by women everywhere who have intimate questions and not enough answers.

A champion for empowering women in business, Lexi has been a keynote speaker and panelist for various organizations and preeminent universities including the Rotman School of Management and Queen’s University, providing entrepreneurial advice and inspiration to aspiring female leaders. She is passionate about giving back to her community, supporting several non-profits including One Girl Can. Lexi is also featured regularly in the media speaking to beauty trends, how to run a successful business and life as a female entrepreneur. Lexi resides in Toronto with her husband, daughter, Piper and son, Clark.