Join this session of fast-growth emerging franchisors and marketing experts as they identify and present solutions to common local marketing obstacles faced by emerging brands as they begin to scale. Panelists will share specific strategies for building a marketing support team, internal support systems and technologies, as well as best practices to ensure cohesive branding and consistency across the system. Attendees will be challenged to closely examine their current local marketing programs and processes, helping them expose potential flaws and provide specific steps to strengthen local marketing support in an efficient manner that will lead to results.

Topics to be discussed include: key players to hire for your internal marketing team, how to seek out and vet vendor partners, building and structuring a local marketing consultant program, tools and digital distribution methods to support franchisees’ day-to-day marketing needs, tactics to strengthen franchisee adoption and execution of marketing initiatives and more.

Learning Highlights

• The challenges of local marketing for emerging brands;
• How to maximize internal teams and vendor partners for the best ROI;
• How to strengthen franchisee adoption and engagement