Lee Plave is a co-founding partner of Plave Koch PLC, an entrepreneurial law firm in Reston, Virginia. He counsels franchisors and distributors, drafts and negotiates agreements for international and domestic transactions, and advises clients on all aspects of franchise and distribution law.

Lee also works with clients on private equity transactions, the application of emerging technologies to franchise and distribution systems (including data and security policies, social media and networking issues, domain name disputes, and cybersmear sites). He also represents clients before the Federal Trade Commission, where he began his career.

Since 2013, Lee has served on the Board of Trustees of Clark University. He served as the Director of the International Division of the American Bar Association’s Forum on Franchising (2012 to 2014), and currently serves as the Treasury Officer of the International Bar Association Committee on International Franchising.

Lee was recognized three times as the global Franchise Lawyer of the Year by London-based Who's Who Legal (2018, 2019, and 2020), as ranked by his peers. The London-based Chambers & Partners, which publishes an internationally-respected client guide, ranks Lee as one of the leading franchise lawyers in both its U.S. and Global editions, and as a member of its “Global Elite Lawyers.” In 2019, the ABA Forum on Franchising conferred its “Lewis G. Rudnick Award” upon Lee in recognition of his excellence, professionalism, and leadership in the bar.