While many Canadian franchisors aspire to expand into the lucrative US market, most are unprepared when venturing into international markets and therefore unsuccessful.

If you are “California dreaming” about your grand expansion into the US, you won't want to miss this informative panel discussion. With an expert panel providing three unique perspectives, this session will prepare you as you build your plans for expansion into the US. During this session, franchisors will have the opportunity to participate in a candid conversation and ask questions about the best practices of expanding into the US market, including:

• How will I know if I am ready to go to the US?
• What can I do to get ready for US expansion?
• What are common mistakes of Canadian brands expansion into the US?
• What do I need to legally do to expand into the US?
• What can I learn from successful case studies and from unsuccessful case studies?

Learning Highlights

• How to prepare your brand for U.S. expansion;
• How to avoid the common mistakes that franchisors make when expanding into the U.S.; and
• General understanding of the FDD process in the U.S.