What if the biggest threat to your franchise growth isn’t competition or capital—but recruiting the wrong franchisees?
Join the CFE Masterclass on
April 17, 2026, Friday
11:00 AM - 5:00 PM at The Westin Ottawa
Early Bird Promo: $399 (ends March 15, 2026)
Recruiting the right franchisees is one of the most critical—and most challenging—drivers of sustainable franchise growth. Today’s franchisors face rising recruitment costs, increased competition for qualified candidates, heightened regulatory scrutiny, and an economic environment that brings both opportunity and risk.
This masterclass is designed to help franchisors strengthen and future-proof their franchisee recruitment approach. It focuses on building efficient, compliant, and scalable recruitment processes that align with best practice, protect the brand, and set the foundation for long-term franchisee success.
Participants will examine the full recruitment lifecycle—from attracting and qualifying candidates to structuring a compelling franchise offer and establishing the relationship on the right footing. Emphasis is placed on compliance, risk management, and understanding the modern franchisee mindset, ensuring recruitment decisions support both growth objectives and system sustainability.
By the end of this masterclass, participants will be able to:
- 1. Assess their current franchisee recruitment process against best-practice and compliance benchmarks to identify gaps and risk areas.
- 2. Evaluate franchisee motivations, expectations, and suitability to strengthen candidate qualification and decision-making.
- 3. Apply practical recruitment techniques to improve franchise marketing, screening, and onboarding while avoiding common recruitment pitfalls.
Price Details:
- $399.00 Early Bird Member Rate
- $499.00 Regular / Member Rate
- $599.00 Non Member Rate
This session will be held in person at the National Convention 2026 at The Westin Ottawa. It is not part of the official Convention agenda and requires a separate registration.
Eligible for 300 Education Credits
More details about CFE Program here: CFE Program: 2026 CFA National Convention
SPEAKER
Jason Gehrke
Founder
Franchise Advisory Centre
Jason is a seasoned franchise leader with more than 30 years of experience spanning franchisee and franchisor roles, education, advisory work, and industry writing. He founded and directs the Franchise Advisory Centre, a leading franchise education consultancy delivering CFE‑accredited professional development programs across Australia, New Zealand, and the United States.
He is a frequent contributor to major franchising publications and publishes Franchise News, Australia’s top email bulletin on franchise trends. He also serves as a non‑executive director for two national franchise brands—Inspirations Paint and Thinkwater.
His industry leadership includes serving as past chairman of the World Franchise Council, current director of the Franchise Council of Australia, and long‑standing member of the Australian Government’s Small Business & Franchising consultative committee. He is also the creator of Australia’s first free, government‑endorsed online education program for prospective franchisees, completed by more than 14,000 participants.