Join an exploration of the franchising landscape with David Humphrey, the Immediate Past Chair of the IFA and Vice Chair of Ignite Fitness Holdings. With a remarkable track record of cross-border success, Humphrey offers insights into challenges, opportunities, and the franchisee perspective. Delve into actionable steps for franchisors to build stronger relationships and better serve their franchisees. Discover strategies to navigate new horizons, fostering collaboration, and achieving mutual growth. Engage in a dynamic discussion on leadership concepts inspired by Humphrey's multiple successes in the continuously evolving franchising landscape in both Canada and the USA.

Learning Outcomes

1. Franchisee-Centred Insights: Gain a deep understanding of the franchisee perspective through David Humphrey's experience as the CEO of ECP-PF Holdings, a 130-unit franchisee of the Planet Fitness gym chain, providing valuable insights into the challenges and opportunities faced by franchisees.
2. Strategic Relationship Building: Acquire actionable steps and strategies for franchisors to build stronger and more effective relationships with their franchisees, drawing on the successful multi-unit franchise model exemplified by David Humphrey's leadership as CEO of Massage Envy, the world’s largest spa chain.
3. Cross-Border Franchise Success: Explore the key factors contributing to cross-border success in franchising, as illustrated by David Humphrey's achievements in both the Canadian and US markets. Understand the nuances of navigating different landscapes and fostering growth on an international scale.