David Humphrey has served franchising in many roles. He is currently Vice Chair of Ignite Fitness Holdings, where he previously spent 6 years as CEO. Ignite is a major franchisee group within the Planet Fitness gym chain, operating 130 of the 2500+ Planet Fitness gyms in six U.S. states and three Canadian provinces. He launched the Planet Fitness brand across Alberta, British Columbia, and Saskatchewan. David also serves as Chairman of Massage Heights Franchising, a 120-unit family-owned franchisor of upscale spas in the U.S. and Canada, and he serves on the Boards of Handel’s Ice Cream, a fast-growing franchisor of 100+ice cream shops, and Uni K Wax, a franchised waxing studio with 30+ locations. As CEO of Massage Envy Spa from 2008-2011,he led the world's largest spa franchisor, which doubled in size to over 670 locations and 1 million members during his tenure. He has consulted with several franchise brands and worked with Private Equity firms in acquiring and managing franchise systems. David served as 2023-24 Chair of the International Franchise Association. He has been a member of IFA’s Board of Directors since 2018, and is a Past Chair of IFA’s International Committee. David has lived and worked in Latin America, Europe, and Canada, and is a dual citizen of Canada and the U.S.