Finding the right franchisees is crucial to the growth of any franchise organization. The challenge for many systems is that constantly evolving technology and changing franchisee behaviors makes it difficult to successfully find, engage, and convert qualified franchisees.

During this informative and entertaining session we will draw on real-world data from more than 200 franchise organization to share digital trends and strategies that will impact franchise development through 2024 and beyond, including:

• How AI is impacting franchisee lead generation.
• How and where prospective franchisees are conducting online research.
• Which digital platforms are on the rise and which are in decline from a lead generation perspective.
• Which platforms deliver the best cost-per-lead, and how costs are trending.
• Strategies that forward-looking franchise systems are employing to find the best franchisees.