Founded FranchiseBlast and bootstrapped it from the ground up to support tens of thousands of locations across over 100+ franchise brands. In 2021, sold FranchiseBlast.

I now lead Whirl Insights, a SaaS focusing on customer retention & reactivation.

Throughout my life, I've been told that I'm driven, curious, detailed-oriented and an extremely fast learner. I was selected as one of Ottawa’s Forty under 40 in 2021.

Over the years, I’ve been a mentor/coach/advisor to a few SaaS startups and franchise organizations.