Managing Franchisee Underperformance

Managing Franchisee Underperformance

  • Dates: Monday, December 7, 2026 & Wednesday, December 9, 2026 
  • Time: 5:00 PM – 7:00 PM ET
  • This two-part live online workshop identifies strategies and tactics to improve franchisee performance and profitability. Underperforming franchisees can damage the brand, drain support resources, and erode the value of their own business. This workshop will identify key types of underperformances, and how to overcome them.
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  • It Explores:
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  • - The relationship between recruitment, training, support, and performance
  • - Creating and monitoring compliance standards
  • - Individual franchisee and group reporting requirements
  • - The potential for conflict (and its consequences) when franchisees struggle to achieve profitability
  • - Changes to the business model that can improve franchisee performance
  • - How does franchisee performance affect network growth and development?
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  • Learning Objectives
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  • By the end of this workshop, participants will be able to:
  • - Understand common types of underperformances
  • - How to identify causes of franchisee underperformance
  • - Intervention strategies & tactics to improve performance
  • - Strategies for lifting franchisee performance & profitability
  • - Understand limitations on franchisee growth
  • - Identify new targets and benchmarks for the network
  • - Create a vision for future direction
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  • Price Details:

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  • Early Bird CFA member price: $349 (Early Bird Available Until November 30)
  • Regular CFA member price: $399
    Non-member price: $499

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  • This session will be offered virtually through Zoom

 

Register Now

This workshop is eligible for 200 Certified Franchise Executive (CFE) credits.
Full participation in both sessions is required.

       

Who Should Attend

This workshop is designed for franchisors and franchise professionals responsible for franchisee performance and support, including:

  • Franchisor executives and senior leaders
  • Franchise operations managers and directors
  • Franchise business consultants and field support personnel
  • Franchise training and support professionals
  • Franchise development and recruitment managers
  • Master franchisees responsible for supporting franchisees

 

Speaker - Jason Gehrke, CFE
Founder, Franchise Advisory Centre

Jason is a seasoned franchise leader with more than 30 years of experience spanning franchisee and franchisor roles, education, advisory work, and industry writing. He founded and directs the Franchise Advisory Centre, a leading franchise education consultancy delivering CFE‑accredited professional development programs across Australia, New Zealand, and the United States.

He is a frequent contributor to major franchising publications and publishes Franchise News, Australia’s top email bulletin on franchise trends. He also serves as a non‑executive director for two national franchise brands—Inspirations Paint and Thinkwater.

His industry leadership includes serving as past chairman of the World Franchise Council, current director of the Franchise Council of Australia, and long‑standing member of the Australian Government’s Small Business & Franchising consultative committee. He is also the creator of Australia’s first free, government‑endorsed online education program for prospective franchisees, completed by more than 14,000 participants.