Start the day by setting your intention and meeting your peer group. You’ll be introduced to the day’s format, receive your action plan workbook, and connect with other development, marketing, and franchise professionals. Whether you’re refining your approach or starting fresh, this session sets the foundation for a focused, collaborative day.

Franchise recruitment in Canada is changing—fast. From economic pressure on buyers to shifting lead sources, it’s harder than ever to predict what’s coming next. This session delivers a focused snapshot of key Canadian in lead generation, financing, demographics, and digital behaviours.

Then we’ll ask: “So what?” Break out with peers from similar-sized systems to unpack what these trends mean for your growth model—and what needs to shift now.

Generating leads is only part of the equation. The real challenge is converting interest into qualified franchisees who are aligned with your brand, financially prepared, and positioned for long-term success.
This workshop focuses on the operational side of franchise development: qualification systems, candidate experience, CRM discipline, discovery processes, automation, and conversion strategy.

Topics include
 - Lead qualification frameworks
 - Candidate scoring and fit assessment
 - Recruitment funnel management
 - Discovery day structure
 - CRM workflows and automation
 - Balancing efficiency with relationship-building
 - Common conversion bottlenecks

No one understands your challenges better than someone who’s been there. These roundtable discussions are grouped by system maturity—New & Emerging, Mid-Sized, and Large/Iconic—so you can share wins, troubleshoot pain points, and crowdsource solutions from peers who get it.

No one understands your challenges better than someone who’s been there. These roundtable discussions are grouped by system maturity—New & Emerging, Mid-Sized, and Large/Iconic—so you can share wins, troubleshoot pain points, and crowdsource solutions from peers who get it.

Sample Topics:

New & Emerging Systems: Building an early-stage recruitment process
Managing development with limited budgets
Founder-led franchise sales
Early validation and credibility building

Mid-Sized Systems: Scaling development infrastructure
Territory planning and expansion pacing
Integrating resales into development strategy
Improving candidate quality

Large & Iconic Systems: 
Multi-brand growth strategies
Consistency across recruiters and regions
Franchisee validation and reputation management
Balancing growth targets with operational support
Multi-brand growth strategies
Consistency across recruiters and regions
Franchisee validation and reputation management
Balancing growth targets with operational support