Are you using digital marketing techniques in your search for new franchisees? If your answer is yes, are they working for you? If you answered no, are you ready to learn how to adapt digital marketing in your franchisee search? Join this concurrent session to learn how to use digital marketing techniques to find and approach prospective franchisees for your franchise system. The panelists will address key areas that you should consider when using digital marketing plans. These areas include low budget options to get the best bang for your buck, barriers to overcome when participating in the digital realm, the best online platforms that you should use for recruiting, using personalization in your marketing plans, and the advantages and disadvantages of using geotargeted marketing for your franchisee recruiting.