Get expert advice from a legal professional about why franchising your business is an excellent opportunity for growth and success. In this session, you’ll learn about the different types of franchising, statutory obligations of franchisors, how to protect franchisors and franchisees, and common areas for potential disputes. Explore the key franchise documents that franchisors are responsible for, franchise laws across Canada, important notes about trademarks, copyright, and privacy policy, and much more.

What are the criteria a business needs to satisfy in order to become a franchise system? In this consultant expert session, you’ll learn how to tell if a franchise model works, the philosophy behind a successful business, how to work with the many people within a company, and the relationship between franchisee and franchisor. The expert will also provide advice on financial considerations, consultant systems, how to properly train franchisees, and important notes franchisors need to consider, among much more. 

Dive into the story of a successful franchisor who shares their key insights and tips to replicate a business concept while franchising their brand. In this session, the franchisor will share the components of a franchise system, important questions to address, how to develop a franchisee training program, and how to find franchisees with the same vision and goals as the franchisor. They will also address how to make the business concept profitable for franchisees, the franchise concept profitable for a franchisor, how to succeed in unique and growing markets, finding ideal real estate, and much more. 

Join a successful marketing expert who will offer attendees tips and advice for the marketing process of their franchise. In this session, you will learn what strategies you need to think of to create a successful franchise that will make a good impression on potential franchisees and their customers.
•    Learn how to find new franchisees using digital marketing
•    How to build your website for success 
•    How to set up your social media to ensure brand consistency

Accounting and managing finances can seem overwhelming when you’re turning your small business into a franchise. In this session, join an accounting expert who take you through everything you need to know, including franchise fees and royalties, creating a financial plan, and financing requirements. Plus, learn the tricks of the trade when it comes to selecting franchisees, all about franchisor cashflows and reporting, and the ins and outs of franchisee monitoring and accounting.