Upcoming Seminar: Franchise Your Business National 2026

What are the criteria a business needs to satisfy in order to become a franchise system? In this consultant expert session, you’ll learn how to tell if a franchise model works, the philosophy behind a successful business, how to work with the many people within a company, and the relationship between franchisee and franchisor. The expert will also provide advice on financial considerations, consultant systems, how to properly train franchisees, and important notes franchisors need to consider, among much more.

Learning Outcomes:

Identify the criteria and considerations for transforming a business into a successful franchise system, including consumer needs and sustainability.
Recognize into the dynamics of the franchisor-franchisee relationship and the roles of each party involved in a franchise system.
Understand key financial, legal, and operational aspects of franchising, including strategic growth plans, company philosophy, and implementation of training and consultant systems.

Explore different types of franchising and determine if the franchise model is the right fit for you, considering quasi-entrepreneurship and system standards. Gain insights into franchise laws across Canada, including current locations, upcoming areas, and potential gaps. Dive into key franchise documents, such as franchise agreements and disclosure documents, and understand the statutory obligations of franchisors. Discover the importance of protecting intellectual property, maintaining system uniformity, and addressing potential disputes. Learn about trademarks, incorporation benefits, privacy policies, and the essential protections needed for franchisees. Uncover critical lease, renewal, transfer, and termination considerations. Don't miss this opportunity to equip yourself with valuable legal knowledge for successful franchising.

Learning Outcomes:

Understand the different types of franchising and determine if the franchise model aligns with your business goals and aspirations.
Explore of key franchise documents, including franchise agreements and disclosure documents, and comprehend the statutory obligations for franchisors.
Evaluate the essential legal protections needed for both franchisors and franchisees, such as intellectual property, system uniformity, privacy policies, and lease considerations.

Dive into the story of a successful franchisor who shares their key insights and tips to replicate a business concept while franchising their brand. In this session, the franchisor will share the components of a franchise system, important questions to address, how to develop a franchisee training program, and how to find franchisees with the same vision and goals as the franchisor. They will also address how to make the business concept profitable for franchisees, the franchise concept profitable for a franchisor, how to succeed in unique and growing markets, finding ideal real estate, and much more.

Attracting the Right Franchisees: Building a Marketing Strategy That Drives Leads

Kickstart your franchise growth with a focused marketing strategy designed to generate and nurture quality leads. In this session, a marketing expert will walk you through the fundamentals of crafting a brand and message that resonate with prospective franchisees—laying the groundwork for long-term expansion.

You'll explore the most common (and most effective) ways franchisors market to potential franchisees, from digital ads and franchise portals to PR, content marketing, and in-person events. Learn how to create a strategy that not only attracts interest, but also keeps candidates engaged throughout the decision-making journey. Understand how to position your brand to stand out in a crowded market and build credibility early.

Learning Outcomes:

1. Identify the key elements of creating a strong brand and the importance of brand consistency and control.

2. Understand how to create a marketing strategy that attracts and nurtures franchisee leads.

3. Learn how to position your brand to appeal to qualified franchise prospects.

4. Review different marketing approaches, including national vs. local marketing and franchise recruitment marketing vs. consumer marketing.

One of the most important elements of building your franchise system is establishing a strong financial foundation. This session explores the financial aspects of franchising, covering everything from initial investment to ongoing financial management. Learn about the do’s and don’ts of franchise finance, key documents and processes, and best practices for maintaining financial health in your franchise system.

Learning Outcomes

Examine key components of Financial Plans:
- Understand how to estimate start-up costs and manage working capital.
- Learn to create detailed financial plans and projections.
Evaluate Financial Management Practices:
- Best practices for financial reporting, cash flow management, and budgeting.
- Maintain financial compliance and manage tax obligations.
Ensure Legal and Regulatory Compliance:
- Comply with financial disclosure requirements in the Franchise Disclosure Document (FDD).
- Prepare and present required financial information.

One of the most important elements of building your franchise system is developing strong operations. From training to developing manuals, this session dives in deep to demystify the operations process. Learn about the important do’s and don’ts of operations, and the documents and processes you need to know to build your franchise system. You’ll also find out what you’ll need to consider when creating training manuals, and best practices for training your franchisees.

Franchise Operations Session Learning Outcomes

Review the key elements and best practices for developing strong franchise operations.
Examine the essential documents and processes required to build a successful franchise system.
Understand how to create effective training manuals and implement successful franchisee training programs

UPCOMING SESSIONS

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