11:00 AM - 11:15 AM
Opening Remarks & Attendee IntroductionsLawrence Weinberg  
11:15 AM - 12:00 PM
Consultant ExpertJohn DeHart

What criteria does a business need to satisfy if it is going to become a successful franchise system? In this consultant expert session, you’ll learn how to tell if a franchise model works, the strategy behind a successful business, and how to incorporate those strategies within a company. This session also digs deep into the relationship between franchisee and franchisor. Plus, you’ll hear expert advice on financial considerations when franchising, consultant systems, and much more.

12:00 PM - 1:00 PM
Legal ExpertLawrence Weinberg

Get expert advice from a legal professional about why franchising your business is an excellent opportunity for growth and success. In this session, you’ll learn about the different types of franchising, statutory obligations of franchisors, how to protect franchisors and franchisees, and common areas for potential disputes. Explore the key franchise documents that franchisors are responsible for, franchise laws across Canada, important notes about trademarks, copyright, and privacy policy, and much more. 

1:00 PM - 1:30 PM
Lunch  
1:30 PM - 2:15 PM
Franchisor Success StoryThomas Wong

Dive into the story of a successful franchisor who shares their key insights and tips to replicate a business concept while franchising their brand. In this session, the franchisor will share the components of a franchise system, important questions to address, how to develop a franchisee training program, and how to find franchisees with the same vision and goals as the franchisor. They will also address how to make the business concept profitable for franchisees, the franchise concept profitable for a franchisor, how to succeed in unique and growing markets, finding ideal real estate, and much more. 

2:15 PM - 2:45 PM
Finance ExpertAndrew Carter

Before you decide to franchise your business, it’s important to know the various costs you’re responsible for that will determine whether you sink or swim. Join a professional finance expert as they cover financial topics including how banks add value to a franchise, financial implications for both the franchisor and franchisees, challenges in financing franchises, and the different types of loans and financing options. This session will also explore what a franchise needs to be successful, including the selection of a franchisee and site, credit history, monitoring and support of franchisees, and more. 

2:45 PM - 3:15 PM
Accounting ExpertJohn Leavitt

Accounting and managing finances can seem overwhelming when you’re turning your business into a franchise. In this session, join an accounting expert who take you through everything you need to know, including franchise fees and royalties, creating a financial plan, and financing requirements. Plus, learn the tricks of the trade when it comes to selecting franchisees, all about franchisor cashflows and reporting, and the ins and outs of franchisee monitoring and accounting.

3:15 PM - 3:45 PM
Marketing ExpertKirk Allen

Join a successful marketing expert who will offer attendees tips and advice for the marketing process of their franchise. In this session, you will learn what strategies you need to think of to create a successful franchise that will make a good impression on potential franchisees and their customers.
•    Learn how to find new franchisees using digital marketing
•    How to build your website for success 
•    How to set up your social media to ensure brand consistency

3:45 PM - 4:15 PM
Essentials of OperationsMarietta Snetsinger

One of the most important elements of building your franchise system is developing strong operations. From training to developing manuals, this session dives in deep to demystify the operations process. Learn about the important do’s and don’ts of operations, and the documents and processes you need to know to build your franchise system. You’ll also find out what you’ll need to consider when creating training manuals, and best practices for training your franchisees.

4:15 PM - 4:30 PM
Q&A + Learnings and Closing RemarksLawrence Weinberg  

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