Evening Education Series – How to Plan & Organise a Successful Franchise Conference

Organizing a franchise conference is one of the most difficult jobs in a franchisor’s head office, and one with significant responsibilities. When done well, a good conference can help lift network sales, franchisee satisfaction, and compliance, and provide an overall positive impact on the network. When done poorly, a bad conference can have the opposite effect. But despite their status as a flagship activity of the franchisor, many franchise conferences are organized hurriedly, without adequate planning and resources.
Over the course of this interactive two-evening workshop, participants will gain practical strategies and real-world insights into planning and delivering successful franchise conferences. Here are just some of the topics we'll explore: Why conferences matter and how to establish clear objectives; developing a compelling conference theme; maximizing franchisee attendance and engagement; venue selection and contract negotiation; the role of sponsorship and how to leverage sponsor partnerships; effective ways to promote the conference; gathering meaningful feedback and measuring success; preparing for the unexpected!
By the end of the workshop, participants will be equipped with the knowledge, tools, and confidence to plan conferences that create meaningful engagement and lasting value for their franchise network.

Price Details:

Early-bird CFA member price: $349 (available until September 7)
Regular CFA member price: $399
Non-member price: $499

This session will be offered virtually through Zoom

Jason is a seasoned franchise leader with more than 30 years of experience spanning franchisee and franchisor roles, education, advisory work, and industry writing. He founded and directs the Franchise Advisory Centre, a leading franchise education consultancy delivering CFE‑accredited professional development programs across Australia, New Zealand, and the United States.

He is a frequent contributor to major franchising publications and publishes Franchise News, Australia’s top email bulletin on franchise trends. He also serves as a non‑executive director for two national franchise brands—Inspirations Paint and Thinkwater.

His industry leadership includes serving as past chairman of the World Franchise Council, current director of the Franchise Council of Australia, and long‑standing member of the Australian Government’s Small Business & Franchising consultative committee. He is also the creator of Australia’s first free, government‑endorsed online education program for prospective franchisees, completed by more than 14,000 participants.