Managing Franchisee Underperformance

  • Dates: Monday, December 7, 2026 & Wednesday, December 9, 2026 
  • Time: 5:00 PM – 7:00 PM ET
  • This two-part live online workshop identifies strategies and tactics to improve franchisee performance and profitability. Underperforming franchisees can damage the brand, drain support resources, and erode the value of their own business. This workshop will identify key types of underperformances, and how to overcome them.
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  • It Explores:
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  • - The relationship between recruitment, training, support, and performance
  • - Creating and monitoring compliance standards
  • - Individual franchisee and group reporting requirements
  • - The potential for conflict (and its consequences) when franchisees struggle to achieve profitability
  • - Changes to the business model that can improve franchisee performance
  • - How does franchisee performance affect network growth and development?
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  • Learning Objectives
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  • By the end of this workshop, participants will be able to:
  • - Understand common types of underperformances
  • - How to identify causes of franchisee underperformance
  • - Intervention strategies & tactics to improve performance
  • - Strategies for lifting franchisee performance & profitability
  • - Understand limitations on franchisee growth
  • - Identify new targets and benchmarks for the network
  • - Create a vision for future direction
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      Price Details:

  1. Early Bird CFA member price: $349
  2. Regular CFA member price: $399
    Non-member price: $499

        This session will be offered virtually through Zoom

Register Now

This workshop is eligible for 200 Certified Franchise Executive (CFE) credits.
Full participation in both sessions is required.

Who Should Attend

Franchisors involved in organizing franchise conferences, from concept to execution.

  1.     CEO’s, Managing Directors and Senior Finance Officers
  2.     Franchise and Operations Managers
  3.     Business Development and Field support personnel
  4.     Marketing Managers and Event Coordinators
  5.     Public Relations and Senior Administrators
  6.     Master Franchisees

SPEAKER

Jason Gehrke
Founder
Franchise Advisory Centre

 

Jason is a seasoned franchise leader with more than 30 years of experience spanning franchisee and franchisor roles, education, advisory work, and industry writing. He founded and directs the Franchise Advisory Centre, a leading franchise education consultancy delivering CFE‑accredited professional development programs across Australia, New Zealand, and the United States.

He is a frequent contributor to major franchising publications and publishes Franchise News, Australia’s top email bulletin on franchise trends. He also serves as a non‑executive director for two national franchise brands—Inspirations Paint and Thinkwater.

His industry leadership includes serving as past chairman of the World Franchise Council, current director of the Franchise Council of Australia, and long‑standing member of the Australian Government’s Small Business & Franchising consultative committee. He is also the creator of Australia’s first free, government‑endorsed online education program for prospective franchisees, completed by more than 14,000 participants.