In today's rapidly evolving business landscape, leveraging technology is essential for emerging franchisors aiming to scale efficiently. This session will explore the importance of technology in franchise growth, legal considerations surrounding technology adoption, and real-world examples of successful technology implementations.

Key Topics:

• Overview of Legal Tech Landscape: Benefits specific to franchising.

• Technological Opportunities in Franchising: CRMs, contract management, performance evaluation, operations, marketing and more.

• Strategic Implementation: Streamlining operations, enhancing customer engagement, and driving sustainable growth.

• Case Studies: Examples of successful franchisors leveraging technology.

               • CRM Systems: Improving franchisee communication.

              • AI-Driven Marketing Automation: Personalizing customer interactions.

• Creating a Technology Roadmap: Tailored strategies for long-term success

Learning Objectives:

1. Identify key technological tools that support franchise growth and understand their legal implications.

2. Learn best practices for implementing and operationalizing technology to enhance franchisee communication and customer engagement.

3. Understand and adapt to legal challenges surrounding the implementation of new technologies.

4. Explore real-world examples and case studies to understand how technology can overcome scaling challenges and drive sustainable growth.