In the last 18 months, tomorrow became today. As a result of the COVID-19 pandemic, the biggest challenges we will face in the next decade will be attracting, engaging, and keeping talented employees and franchisees. The closing keynote will cover both the timeless fundamentals AND the adaptations that are required to work with the next generation, with a specific focus on the highest-performing segment of the generational cohort. Tony Valle, who has worked at ground level with each next generation that has emerged in the last 3 decades, will share both repeated patterns and new trends, and their impacts on the current talent marketplace.