Every year the Canadian Franchise Association recognizes excellence in franchising through its Recognition Awards., including the Hall of Fame award which recognizes solid business performance and outstanding performance over a significant length of time. This Keynote session features previous winners of the CFA’s Hall of Fame awards including Choice Hotels, and Recipe Unlimited. Attendees can look forward to examining the practices and lessons that franchisors have received during their years of experience within the franchise industry including what it takes to what it takes to grow and maintain a franchise system at a high level of excellence; what challenges franchisors faced when growing their brand and how they overcame them; and franchisors’ tips, advice, and words of wisdom they have for other franchisors who are looking to grow their systems right now.