It’s important to create a culture that supports effective digital transformation as the world around us continues to adapt and innovate with ongoing trends. This can be done by aligning the interests of both the franchisor and their franchises with the objectives of an organizations’ digital transformation projects.

During this session, franchisors will walk away understanding the importance of digital transformation for growing franchise brands, how to create a culture that support effective paths to growth, approaches to digital strategies to create an aligned execution playbook, and how to measure and report on the effectiveness of a franchisor’s project(s) to advance an organization and adapt to changing times.