While the nation continues to recover from the COVID-19 pandemic, it’s important to remember that the damage to our economy over the past year and a half won’t be solved overnight. That’s why it’s vital that you know franchising strategies to help your franchise system and your franchisees achieve continued growth as the nation and its economy rebounds. This session will share insights into what changes from the pandemic will fade and which will remain the same as consumers reinvent their spending habits and bounce back to old or new spending habits, as well as how to adapt and innovate your organization to meet changing consumer habits.