Passionate and ever-evolving, Edward Henry took to selling immediately. He found B2B sales to be the most fulfilling and knew that so much needed to change within the sales profession to create beneficial, long term relationships between salespeople and their customers. Edward Henry set out to write the book on how to best train your Sales Teams and implement successful workflow processes. Looking back over the past several years, he realized so much has changed, both within himself personally and externally with buyers and the way organizations interface with them. He has made B2B Sales his business priority for the past 30+ years and implemented thousands of sales training programs across North America. After all these years, he has come to learn that Traditional Sales Training Doesn’t Work and so he built Edward Henry Company. Specializing in implementation, adoption and training, EHCO has helped hundreds of businesses and created over 200 manuals for unique process implementation. Nothing gives us more pride than a job well done – we practice what we preach and exemplify how a top-tier sales team should conduct themselves.