Tuesday, June 8, 2021
How the Pandemic Changed Consumer Buying 2:00 PM - 3:00 PM

The COVID-19 pandemic has profoundly impacted our lives. It has changed how we work, how we spend our leisure time, and how we purchase products and services. During this unprecedented period of change, businesses have had no choice but to rapidly adapt to meet the needs of their customers in order to remain relevant.

During this informative session we will discuss how the pandemic impacted consumer behaviors and what changes are likely to continue post-COVID. We will explore changes in what people buy, where they buy and how they buy. We will also examine how social media, search and mobile usage has changed and how that impacts businesses’ customer acquisition strategies. 

Steve Buors
Wednesday, June 9, 2021
How to Create a Winning Post-Pandemic Growth Plan2:00 PM - 3:00 PM

As a society, we have managed to adjust to a “new normal” during the COVID pandemic. Despite the initial shock to the economy and several retail openings and closings, consumer demand has bounced back and resilient companies have adapted. However, a major second shock is still to come once COVID subsides. Is your franchise system ready?

During this thought-provoking session, we will build on the findings from our first session to discuss opportunities franchise systems should consider as they plan their emergence from the COVID-19 pandemic. We will review specific ecommerce, digital marketing, data, website, and mobile strategies franchise leaders can employ to create a wining post-pandemic growth plan. 

Steve Buors
Thursday, June 10, 2021
How to Find the Right Franchisees to Fuel Growth2:00 PM - 3:00 PM

To successfully emerge from COVID you will need to find new franchisees to help fuel your company’s growth. With so many digital tools available, it seems like it should be easier than ever to find the right people for your franchise. However, the issue is that the competition to get in front of the best franchisees is fierce. To be successful, you need a better approach than your competitors.

In this final session of our series, we will provide practical advice on how you can use digital marketing to reach new franchisees without breaking the bank. We will discuss how you can use a combination of data, algorithms, profiling, demographics, interests, geography and engaging creative to find the prospective franchisees you are looking for.

Kirk Allen