In this opening keynote presentation with John DeHart, co-founder and chief strategist of Hartify Franchise Consulting, he shares the knowledge and expertise gained through years of experience with building franchise brands from the bottom up. Using wisdom obtained along the way, he will distill his successes and failures down to three key takeaways that are most important for franchise members to consider. DeHart will address the vital foundational pieces that go into building a successful brand to 100 franchise units and beyond. 

During the franchisee onboarding process, you may be wondering how to formulate a lead generation plan, how to understand the basic metrics and create the most effective lead generation sources over the past year, or how to navigate the franchise recruitment website. These steps are essential for you as a franchisor to know as you recruit new franchisees for your brand. 

During this session, you will learn how to optimize your franchise lead generation best practices and effectively convert leads into new franchisees. Topics covered by the speakers will include: the best practices for converting leads into candidates and candidates into franchisees, how to navigate Discovery Days, the validation call process with franchisees, the process in closing the deal, and how to craft a legal and compelling Item 19.

A powerful onboarding program is instrumental to the success of your franchise system. That’s because if your franchisees launch successfully, then they have wind in their sails, and their journey as a franchisee will be easier, more lucrative, and will create a more successful franchise relationship. However, if your new franchisees aren't as successful as they need to be out of the gates, then it becomes an uphill battle from there.  

Led by a panel of operations experts, this session will provide you with valuable insights on the strategies, best practices, and systems that the experts use, so you can set up your franchisees for success as they become new owners in your franchise system.

As a franchisor, you may be wondering how to deal with the constant needs and complaints of your franchises. Since the franchisor/franchisee relationship is part science and part art, it is essential to learn how to navigate this tricky dynamic and understand how these relationships change and develop, starting from mastering your franchise sales through a successful onboarding program.

In this session you will learn when to use the carrot and when to use the stick appropriately, how to deal with conflict and have a difficult but productive conversation with franchisees, how to develop a strong working relationship over time, how to effectively use the FAC, and how to build a culture of transparency and trust.

In this closing keynote presentation, join John DeHart, co-founder and chief strategist of Hartify Franchise Consulting, as he chats with Ken LeBlanc, CEO of PropertyGuys.com. Both franchise professionals are past CFA Chair members and have each co-founded two of Canada’s fastest growing franchise brands in the past 10 years. During this intuitive and informative interview, DeHart and LeBlanc will provide wisdom and expert advice into what it takes to create a fast-growing franchise brand, including how to navigate small bumps and hurdles along the way to go from 1 to 100 franchise units.