| Thursday, January 28, 2021, 11:00 AM - 11:40 AM |
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| Welcome and Introductions + If I Only Knew Then, What I Know Now | John DeHart - Franchise GrowthLab |  | Keynote |
| Thursday, January 28, 2021, 11:45 AM - 12:35 PM |
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| Lead Generation & Franchise Sales | Kirk Allen - Reshift Media Inc.
Travis Tinning - Franchise GrowthLab
David Sparks - Brand Journalists
Ashly Bickford - PropertyGuys.com |     | Keynote |
| Thursday, January 28, 2021, 12:40 PM - 1:30 PM |
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| Franchise Operations and Unit Economics: Successful Onboarding | John Evans - EverLine Coatings and Services
Patrick Wyness - Franchise GrowthLab
John Gilson - COBS Bread
Leanne Shanks - Driverseat Inc. |     | Keynote |
| Thursday, January 28, 2021, 1:30 PM - 2:00 PM |
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| Lunch Break | | | |
| Thursday, January 28, 2021, 2:00 PM - 2:50 PM |
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| Franchise Relationships: How to Build Franchisee Relationships that Withstand the Test of Time | Angela Cote - Angela Cote Inc
Frank Stanschus - Little Kickers Canada
Thomas Wong, CFE - Kevito Group
Patrick Wyness - Franchise GrowthLab |    | Keynote |
| Thursday, January 28, 2021, 2:55 PM - 3:55 PM |
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| Roundtable #1: Kirk Allen and Travis Tinning | Kirk Allen - Reshift Media Inc.
Travis Tinning - Franchise GrowthLab | | Roundtable |
| Roundtable #2: Patrick Wyness and John Evans | John Evans - EverLine Coatings and Services
Patrick Wyness - Franchise GrowthLab | | Roundtable |
| Roundtable #3: Angela Cote and Frank Stanchus | Angela Cote - Angela Cote Inc
Frank Stanschus - Little Kickers Canada | | Roundtable |
| Thursday, January 28, 2021, 4:00 PM - 5:00 PM |
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| An Interview with Ken LeBlanc (Interviewed by John DeHart) | John DeHart - Franchise GrowthLab
Ken LeBlanc, CFE - PropertyGuys.com |  | Keynote |
| Thursday, January 28, 2021, 5:00 PM - 5:30 PM |
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| Virtual Networking Reception | | | |
