While local store marketing (LSM) is typically the responsibility of franchisees, there’s a lot that franchisors can do to support their franchise partners. From offers and promotions to ideas for local philanthropy, franchisees need the help of franchisors at this time to help them drive business by making their location locally relevant and top of mind in their local communities. Attend this session to hear get ideas, tips, and advice as well as hear the challenges and successes of how other franchisors are working to support their franchisees in their LSM efforts.