Year after year, graduating classes become more qualified for their respective field, and the industry continues to become more competitive. 

This year the Canadian Franchise Association has created the Franchise Career Day, in which hopeful Humber College, The University of Guelph-Humber students and the public will have an opportunity to connect with CFA members to join their company. 

Be one of the first industry professionals to meet the emerging young talent, and book a booth at the CFA Franchise Career Day! 

If you’re still unsure, here are 3 reasons why Gen Z make reliable employees, and leave a lasting impact on a professional field. 

1.    They are the Authority for Online and Trending Spaces
Known as “digital natives”, Generation Z often indulge in evolving technologies and industry trends – particularly as it relates to the online space. 

2.    Building Connections 
This cohort is also highly productive in community-based work environments, instilling within them a sense of camaraderie and passion for the industry. Establishing strong connections with coworkers ensures security, and results in high productivity in the workplace for this group. 

3.    Their Propensity for Honesty
Gen Z are very direct and honest with their opinions; by no means is this a bad quality – on the contrary, actually. Their honesty is what will keep a brand up to date on trends and the changing landscape of the industry. Not to mention their fresh perspective will introduce the brand to several influential ideas.