As your Chair of the Event Committee for the Franchise Development in the New Normal seminar taking place on March 4, 2021, I look forward to joining the Canadian Franchise Association (CFA) and the established committee for a day of education on effectively selling franchises.

The CFA has put together a group of committee members: Safiah Arooz, Daniel Hopkins, and Eric Steward, who will come together for a great day of motivational and inspiring presentations. I encourage you and any of your staff members who are on the direct front lines of selling franchises to sign up for this event.

As you may already know, selling is an art and a skill that takes practice and knowledge to master. In this Franchise Development in the New Normal event, we have gathered some of the most successful presenters who are actually selling, and in some cases, doing better franchise sales even during the COVID-19 pandemic.

The committee and I want you to learn first-hand from these inspiring and successful speakers about what they are doing and what tactics they have adopted to help ramp up franchise sales during the pandemic. While you can adopt these tips and tricks to use today, you can likely continue to use them in the future as we move forward into a new normal in post-COVID-19 life.

In addition to learning the trick of the trades from experts, you will also hear from top presenters about how to market through digital platforms and you will get the opportunity to speak with top executives from a variety of banks to learn how you can receive financial support during these uncertain times.

On behalf of the CFA, committee members, and myself, we invite you to sign up for the Franchise Develop in the New Normal seminar on March 4 to learn how to put your best foot forward in selling franchises as we continue to navigate the new normal of franchise sales during the COVID-19 pandemic.

You can register here.

Looking forward to seeing you all on March 4!

Joel