Learn directly from seasoned PROS and gain the knowledge and tools

you NEED to successfully GROW your business!

Thursday, November 12, 2020
Opening Remarks & Legal ExpertLarry Weinberg 

Get expert advice from a legal professional about why franchising your business is an excellent opportunity for growth and success. In this session, you’ll learn about the different types of franchising, statutory obligations of franchisors, how to protect franchisors and franchisees, and common areas for potential disputes. Explore the key franchise documents that franchisors are responsible for, franchise laws across Canada, important notes about trademarks, copyright, and privacy policy, and much more.  

Consultant ExpertMark Siebert 

What are the criteria a business needs to satisfy in order to become a franchise system? In this consultant expert session, you’ll learn how to tell if a franchise model works, the philosophy behind a successful business, how to work with the many people within a company, and the relationship between franchisee and franchisor. The expert will also provide advice on financial considerations, consultant systems, how to properly train franchisees, and important notes franchisors need to consider, among much more. 

Insurance ExpertJohn Teed Burns 

Join an insurance expert for advice on how franchisors can help protect their franchisees and staff. In this session, you’ll find out what you need to know before franchising your business including why you need coverage for your growing brand, what kind of insurance to supply for the franchise, how to mitigate franchise risk, and more. Learn about franchisor liability and E&O policy that protects franchisors from negligence, omissions, and errors to protect the company, employees, and workplace professionals. 

Finance ExpertMohammed Jehangir 

Before you decide to franchise your business, it’s important to know the various costs you’re responsible for that will determine whether you sink or swim. Join a professional finance expert as they cover financial topics including how banks add value to a franchise, financial implications for both the franchisor and franchisees, challenges in financing franchises, and the different types of loans and financing options. This session will also explore what a franchise needs to be successful, including the selection of a franchisee and site, credit history, monitoring and support of franchisees, and more. 

Franchisor Success StoryRobert Bruski 

Dive into the story of a successful franchisor who shares their key insights and tips to replicate a business concept while franchising their brand. In this session, the franchisor will share the components of a franchise system, important questions to address, how to develop a franchisee training program, and how to find franchisees with the same vision and goals as the franchisor. They will also address how to make the business concept profitable for franchisees, the franchise concept profitable for a franchisor, how to succeed in unique and growing markets, finding ideal real estate, and much more. 

Operations ManualsMarietta Snetsinger, CFE 

Learn the ins and outs of creating operations manuals as you decide to expand your business in the franchising community. An operations manual is provided by the franchisor to franchisees to guide them through the standards and procedures of the brand to duplicate results and satisfy their loyal clientele. Join this session to learn what is typically included in a manual such as brand and contact information, job descriptions, emergency procedures, operations and protocols, marketing plans, supplier information, and more. 

Marketing ExpertPatti Hone 

Join a successful marketing expert who will offer attendees tips and advice for the branding and marketing process of their franchise, including how to know whether your existing business is franchisable. In this session, you will learn the importance of having a recognized brand and what things you need to think of to create a successful franchise that will make a good impression on potential franchisees and their customers.