CFA Marketing & Operations Day 2026
CFA Marketing & Operations Day 2026
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*Please note the agenda is subject to change*

Click the title to view the session description

8:00 AM
8:00 AM - 8:45 AM
Registration
8:45 AM
8:45 AM - 9:00 AM
Opening Remarks
9:00 AM
9:00 AM - 9:45 AM
From Three Units to 380: A Franchisee’s Turnaround Journey to Global CEO
9:45 AM
9:45 AM - 10:00 AM
Networking Coffee Break
10:00 AM
10:00 AM - 11:00 AM
Global Growth Unlocked: The Franchise Expansion Playbook
Measuring What Matters: The Metrics That Actually Drive Franchise Performance
From Vendor Chaos to Brand Control: Building an In-House Marketing Model
11:00 AM
11:00 AM - 11:15 AM
Networking Break
11:15 AM
11:15 AM - 12:15 PM
Morning Roundtables (click for details)
12:15 PM
12:15 PM - 1:15 PM
Networking Lunch
12:35 PM
12:35 PM - 12:50 PM
CFA Member Update
1:15 PM
1:15 PM - 2:15 PM
From Numbers to Performance: Building Financially Strong Franchisees
AI in Franchise Marketing: What’s Working, What Isn’t, and How to Protect Your Brand
The Campaign Handoff: Turning Brand Campaigns into Local Results
2:15 PM
2:15 PM - 2:30 PM
Networking Break
2:30 PM
2:30 PM - 3:30 PM
Afternoon Roundtables (click for details)
3:30 PM
3:30 PM - 3:45 PM
Networking Break
3:45 PM
3:45 PM - 4:30 PM
We F@# Up Stories: Real Franchise Lessons from What Didn’t Work
4:30 PM
4:30 PM - 4:45 PM
Closing Remarks
4:45 PM
4:45 PM - 6:00 PM
Networking Reception
Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]

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EVENT POLICY & DISCLAIMER

DISCLAIMER: The opinions or viewpoints expressed herein do not necessarily reflect those of the Canadian Franchise Association (CFA). Where materials and content were prepared by persons and/or entities other than the CFA, the said other persons and/or entities are solely responsible for their content. The information provided herein is intended only as general information that may or may not reflect the most current developments. The mention of particular companies or individuals does not represent an endorsement by the CFA. Information on legal matters should not be construed as legal advice. Although professionals may prepare these materials or be quoted in them, this information should not be used as a substitute for professional services. If legal or other professional advice is required, the services of a professional should be sought. 

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