Generation Z is quickly becoming a significant player in the franchising industry, and it's essential for franchisors to understand how to attract and recruit them as the next generation of franchisees. 

In this session, you will learn from our panel of franchisors who have a history of success franchising and operating in Canada. They will share valuable insights, best practices, and strategies for the franchisee recruitment process, including advice on the how prospective franchisees engage throughout the recruitment process, how technology and innovation help drive results, and how recruiting franchisees who are enthusiastic and want to grow the brand is crucial to success. Discover how to engage with the next generation of prospective franchisees, how to match development opportunities with the right candidates, and how to effectively use technology and innovation to drive results. Our panel will share also provide tips and strategies for understanding the motivations and intentions of prospective franchisees, and share real-life examples and case studies of successful franchisee recruitment.

Don't miss this opportunity to gain valuable insights and strategies for attracting and recruiting the next generation of franchisees. Attend this session and gain the following insights:

• Best practices from an established and successful brand
• Understanding the type of prospective franchisees needed for the success of your brand
• Matching development opportunities with the right candidates
• Understanding the motivation and intentions of prospective franchisees

The world is a very different place than it was even a few years ago… 

New economic opportunities exist while some old ways of doing business have changed forever. Most franchise systems have seen significant shifts in consumer buying behaviour, experienced supply-chain issues, navigated changes in consumer demand for products and services, and invented or improved ways of connecting with customers and staying relevant. Further, franchise case law and laws impacting franchise systems continue to evolve, and franchisors must stay abreast of developments or risk civil liability, and possibly criminal exposure. 

This session will provide attendees with the tools that they need to consider revising and updating their franchise agreements to reflect lessons learned during the pandemic, and capitalizing on new opportunities. The workshop will also cover a list of fairly common provisions that should be removed from the agreement, and provisions that should be added to stay current.

In today's business world, consumers are increasingly looking for companies that align with their values, and franchise systems are no exception. Just doing business as usual is not going to be enough in the 21st century.

This seminar will explore the benefits of franchise philanthropy and how taking a social enterprise mindset can benefit your franchise system. Speakers will share their experiences and insights on how giving back to the community can help your franchise system to build a positive reputation, increase customer loyalty, and attract top talent. The panelists will also discuss how to create a sustainable giving program that aligns with your brand values and resonates with your target audience.

Attendees will learn:

• How giving back and adopting a social enterprise model can positively impact your franchise system
• How to create a sustainable giving program that aligns with your brand values
• Strategies for measuring the impact of your social entrepreneurship
• Real-life examples of successful initiatives

Franchise systems have the power to make a real difference in the communities they serve, and this seminar will provide franchisors with the tools and strategies they need to create a successful giving program. Join us to learn how giving back can benefit your franchise system and take the first step towards becoming a socially responsible franchise.

When it comes to providing franchisee support, ensuring a franchisee’s success often requires making the shift from focusing on day-to-day operations and issues to coaching franchisees on how to move their business forward. Through its results-oriented process with the target on the bottom-line, business coaching is becoming an effective and popular approach to providing support to franchisees. 

Attend this session to enhance your franchisee support team and help your franchisees understand the results of what they do and turn their long hours into improved ROI. Learn how hiring the right people to support your franchisees is essential to your franchisees’ success. Gain insight into the framework you should use when delivering business skills and business growth coaching to your franchisees beyond operating the business. Discover the professional development and skill training franchisors should supply to their existing teams to turn them from field operations into field coaches.

This is a must-attend session for anyone interested in helping their franchisees move forward, grow their businesses, and become high-performing franchisees. Don’t miss out on discovering how you can become better franchisors for your franchisees by taking a business coaching approach to your franchise field support.

Growing your franchise company is always a challenge, but during times of economic uncertainty, it is even more difficult. Purchase habits of both customers and prospective franchisees typically change during challenging economic periods, so your acquisition strategies also need to be adjusted to compensate. 

During this informative and entertaining session, we will share how franchise companies can use digital marketing such as search advertising, SEO and social media during an economic downturn to attract new franchisees and customers. Our panel of franchisors and industry experts will discuss a range of topics, including what are the trade-offs of customer acquisition vs. retention; whether franchisors focus on brand awareness or customer activation; and cost reduction vs. making investments. Additionally, you will gain insights into what kind of data franchisors should be looking at to make decisions and the impacts of these approaches on franchise development efforts.

Attend this session and learn:

• What other franchise systems are doing to grow their business during a downturn
• Potential cost reduction vs. investment trade-offs for you to consider
• How to maximize the impact of your customer and franchisee acquisition efforts
   

Resales involves more than just the legal department. In the past, franchisors were handling one or two resales a year. Today, franchisors are handling more franchise resales than they have before. What can we learn from our current experience with resales to build better processes and internal systems for handling them in the future? How do we build better, more efficient franchise resales and transfer process in our systems?

Attendees will learn from industry experts on how to build more efficient processes and internal systems for handling resales and transfers, from the perspective of the franchise development team, marketing, and legal teams. Topics that will be covered include:

• Best practices for handling franchise resales and transfers
• Strategies for building more efficient processes and internal systems
• How to effectively communicate and collaborate with all departments involved in the process
• Tips for managing and mitigating risks associated with resales and transfers
• Real-world examples of successful resales and transfers processes and systems

Attendees will leave with a better understanding of how to handle franchise resales and transfers in a more holistic, efficient, and effective manner, and will be better equipped to navigate the complexities of the process.

In this seminar, we will explore the journey of entrepreneurship to franchisor, focusing on the importance of culture, core values, and leadership in building a successful franchise business. The seminar will feature two expert speakers who will share their personal experiences and insights on growing a franchise brand.

One will share her journey of turning around a struggling franchise brand by establishing a leadership team, creating core values, and fostering a culture of growth and success. She will discuss the importance of understanding the needs and goals of franchisees and how to create a vision for the brand that everyone can work towards. She will also share her experience with the EOS system, and how it helped her franchisees become better leaders.

The second speaker take attendees through the journey of putting their passion into practice, from becoming a successful entrepreneur to becoming a franchisor. She will discuss the importance of understanding one's strengths and weaknesses, pushing through fear of failure and staying focused on the goal. She will also delve into the topic of franchise growth, discussing when and why someone should franchise, the dangers of growing too fast, creating a roadmap for growth and ensuring a strong foundation of support and systems are in place.

This seminar will provide franchisors with actionable takeaways that they can implement in their own businesses, from building a strong culture and leadership to making strategic decisions about growth and expansion.

It is crucial to identify what is truly valuable to franchisees. What do you do that is valuable to them? What are the things that they truly care about and value? Having and delivering on an excellent value proposition that franchisees want to be a part of is essential to franchisee satisfaction. 

In this session, learn from award-winning franchisors as they share their approaches and best practices to identifying, creating, and delivering value to their franchisees and how you can improve your franchisees’ satisfaction and performance. 

Learn about the importance of franchisees taking accountability for their own success by taking advantage of the programs, training and resources offered. Discover how franchisees thrive when fully engaging with what their franchisor has to offer. Understand why keeping lines of communication open is critical and what franchisors can do to make new franchisees feel supported as they find their footing. Hear what franchisors and franchisees should do to make the most of in-person networking opportunities with each other and how this can have tremendous impact on franchisee success.