Learning Highlights: 

• Establish a strong purpose and values that allow you to scale your culture both internally and externally while attracting the right people to your brand, including franchisees, vendors, customers, employees, and beyond; 
• How to maintain a focus on system scalability without sacrificing profitability for both yourself and your franchisees; and
• Understand the key habits to build strong, long lasting, two-way relationships with your franchise partners, which ultimately creates a better, more fair relationship. 

Learning Highlights: 

• Formulating an effective franchise development and lead generation strategy, answering where you should spend your money and how much your should spend;
• Getting your ideal franchisee persona right;
• Understanding the key franchise sales metrics;
• And the missing part of lead generation: converting leads into candidates.

“My # 1 bit of advice for an emerging franchisor is to spend as much time and money on figuring out how to sell franchises as they possibly can. I rarely find a franchisor who gets this part of franchising.” - John

Learning Highlights: 

• Best practices for converting leads into candidates, and candidates into franchisees;
• The importance and key elements of Discovery Days—should they be virtual or held in-person? That is the question at hand;
• How to establish a valid call strategy to drive higher conversions; and 
• The importance of crafting a compliant and compelling Financial Disclosure in your FDD. 

Learning Highlights: 

• The importance of a robust start-up and pre-launch marketing strategy;

• How to improve onboarding and training of franchisees by laser focusing on what’s truly important for their early success. This includes the top 5 “Must Haves” for franchise systems; and
• What effective pre- and post-launch coaching and support can mean to your system.

More details to come!