Agenda: CFA Marketing & Operations Day 2024

Thursday, May 16, 2024
8:00 AM	Registration
8:45 AM	Opening Remarks
9:00 AM	Keynote Cracking the Code for Unstoppable Franchisee Growth: Helping Franchisees Break Through Comfort Zones
9:45 AM	Networking Networking Break
10:00 AM	Concurrent Session Franchise Future: The AI Advantage for Enhanced Experience & Efficiency		Concurrent Session Navigating the Franchise Operational Landscape: Strategies for Success		Concurrent Session Social Media and Influencer Marketing: Adapting to the Video-First Landscape
11:00 AM	Networking Break
11:15 AM	Roundtable Turning Unhappy Customers into Brand Ambassadors (Table 5)	Roundtable Franchise Ad Fund Management (Table 4)	Roundtable Content Marketing and Storytelling (Table 2)	Roundtable Best Practices for Working with Franchise Advisory Councils (Table 1)	Roundtable Optimizing Franchisee Support Systems (Table 6)	Roundtable Customer Feedback and Reputation Management (Table 3)
12:15 PM	Lunch Break
1:15 PM	Concurrent Session Transforming Franchise Operations: Technology, Training, and Persona-Aligned Onboarding		Concurrent Session Franchise Development in The Digital Age: Maximizing Online Presence and Lead Generation		Concurrent Session Decoding Data for Franchise Growth: Trends, Tactics & Success
2:15 PM	Networking Networking Break
2:30 PM	Roundtable What is Working in Lead Generation in 2024? (Table 6)	Roundtable Digital Marketing and Privacy Compliance (Table 4)	Roundtable Community Engagement and Cause Marketing (Table 3)	Roundtable Effective Local Marketing Strategies (Table 5)	Roundtable Adapting to Market Shifts and Consumer Trends (Table 1)	Roundtable Building Brand Consistency Across Locations (Table 2)
3:30 PM	Networking Break
3:45 PM	Keynote Leading The Future: Driving Change and Cultivating Wellness
4:30 PM	Closing Remarks