Agenda: CFA Marketing & Operations Day 2024

Thursday, May 16, 2024
8:00 AM	Registration
8:45 AM	Opening Remarks
9:00 AM	Keynote Cracking the Code for Unstoppable Franchisee Growth: Helping Franchisees Break Through Comfort Zones
9:45 AM	Networking Networking Break
10:00 AM	Concurrent Session Franchise Future: The AI Advantage for Enhanced Experience & Efficiency				Concurrent Session Navigating the Franchise Operational Landscape: Strategies for Success				Concurrent Session Social Media and Influencer Marketing: Adapting to the Video-First Landscape
11:00 AM	Networking Break
11:15 AM	Roundtable Best Practices for Working with Franchise Advisory Councils (Table 1)		Roundtable Content Marketing and Storytelling (Table 2)		Roundtable Customer Feedback and Reputation Management (Table 3)		Roundtable Franchise Ad Fund Management (Table 4)		Roundtable Innovations in Customer Service (Table 6)		Roundtable Optimizing Franchisee Support Systems (Table 5)
12:15 PM	Lunch Break
1:15 PM	Concurrent Session Decoding Data for Franchise Growth: Trends, Tactics & Success				Concurrent Session Franchise Development in The Digital Age: Maximizing Online Presence and Lead Generation				Concurrent Session Transforming Franchise Operations: Technology, Training, and Persona-Aligned Onboarding
2:15 PM	Networking Networking Break
2:30 PM	Roundtable AI the Future is Now (Table 7)	Roundtable Building Brand Consistency Across Locations (Table 2)		Roundtable Community Engagement and Cause Marketing (Table 1)		Roundtable Converting Aspiring Business Owners into High-Quality Franchisees (Table 3)		Roundtable Digital Marketing and Privacy Compliance (Table 4)		Roundtable Effective Local Marketing Strategies (Table 5)		Roundtable What is Working in Lead Generation in 2024? (Table 6)
3:30 PM	Networking Break
3:45 PM	Keynote Leading The Future: Driving Change and Cultivating Wellness
4:30 PM	Closing Remarks