In-Camera Q&A with Mitch Joel

Moderated by David Druker, President & CEO, The UPS Store Canada & First Vice Chair, CFA Board of Directors

Tuesday, October 6, 2020 | 2:00 – 3:00 PM (EDT)

NOTE: Pre-registration is required for this session. For Franchise System C-Suites and Presidents Only


Mitch Joel is the founder of Six Pixels Group – an advisory, investing, and content producing company that is focused on brands, commerce, community, and “what’s next”.

As a passionate entrepreneur, investor, business advisor, best-selling author, and one of North America’s leading visionaries, Mitch connects with people worldwide by sharing his insights on business transformation, innovation, and marketing.

Go in-camera with Mitch Joel, one of North America’s leading visionaries, for an interactive and confidential discussion on what the future holds for franchises businesses. Hear Mitch’s insights on how businesses can move through the continuum of growth and recovery through three S’s of “Survive, Sustain, and Strive”. Learn why it’s necessary to explore diversification of products and services and understand how the massive shift in digital adoption will change the future of doing business.

If you are a leader of a franchise system who wants to chart the best course to thrive through recovery from the COVID-19 crisis, make sure you attend this special Closed-Door CEO Session! It is your unique opportunity for Presidents & C-Suites of Franchise Systems to ask their questions to Mitch and discuss your biggest challenges with other leaders of franchise systems!

About Mitch Joel

When brands like Google, Walmart, Starbucks, Microsoft, Procter and Gamble, Twitter, Unilever want to leverage technology to better connect with their consumers, they call Mitch Joel.

Mitch spent close to two decades building, running and (eventually) selling his agency to WPP - one of the world's most valuable marketing and communications holding companies. He was most recently President of Mirum – a global marketing agency operating in 25 countries with close to 3000 employees. Mitch is now Founder of Six Pixels Group - an advisory, investing and content producing company that is focused on brands, commerce, community and what’s next.

Mitch Joel has been called “one of North America’s leading visionaries” by Strategy Magazine. He is also an entrepreneur, investor, author, trusted advisor, chronic reader, and passionate speaker who connects with people worldwide by sharing his insights on business transformation, innovation and marketing. He was awarded the highly prestigious Top 40 Under 40.

Since 2005 he has given anywhere between 40-60 keynote presentations a year to small, medium and large organizations in both the B2B and B2C space all over the world. As a professional speaker Mitch customizes every presentation for maximum impact.

His first book, Six Pixels of Separation (Grand Central Publishing - Hachette Book Group), named after his successful blog and podcast is a business bestseller. His second book, CTRL ALT Delete (Grand Central Publishing - Hachette Book Group) was named one of the best business books of 2013 by Amazon.

Currently, he is an advisor and investor in many businesses and charitable organizations in the fields of artificial intelligence, smart audio/voice, martech, fintech and blockchain. He sits on the advisory board for Canada’s Top 40 Under 40, Inovia Capital's Early Stage Fund, HubSpot’s Inbound conference, and is a Trustee of the Westmount Public Library. Mitch is the former Chair of the Board of Directors for the Canadian Marketing Association and a past executive for the National Advertising Benevolent Society. He is also a former board member of Postmedia and the Interactive Advertising Bureau of Canada. In the past, he sat on the content committee for both the National Retail Federation and the Web Analytics Association. Mitch is frequently called upon to be a subject matter expert for publications like Fast Company, Strategy, Forbes, and many other radio, television, digital and print outlets. He is a columnist and journalist for I Heart Radio, the Harvard Business Review, and Inc. Magazine. Mitch is also the host of Groove – The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world.