Five Strategies to Grow Your Network in a Downturn!

What Every Franchisor Should Know to Overcome Recruitment Roadblocks and Maximize Opportunities

Presented by Jason Gehrke, Director, Franchise Advisory Centre

Tuesday, October 13, 2020 | 2:00 – 3:00 PM (EDT)

Big or small, young or old, most franchise brands will encounter recruitment surges or setbacks at some point in their development. This session will explore common problems that prevent franchisors from growing, and show you how to overcome these obstacles. Key takeaways from this session include:

  • Understanding how changes in your operating environment impact recruitment, and how to respond for maximum advantage;
  • How to measure the health of your network and your own performance as a franchisor across five powerful metrics;
  • Why conversion franchising is such a powerful recruitment strategy, and how to make it work for you;
  • How to meaningfully assess your franchise offer against those of your competitors;
  • How your approach to recruitment fundamentally impacts your franchisees’ future attitudes toward you.


Cerfitied Franchise Executive (CFE) Workshop Teaser!

If you have enrolled in the CFA's CFE program, attend this workshop and get a taste of the kind of knowledge you'll learn from CFE-accreditation workshops!

About Jason Gehrke, Director, Franchise Advisory Centre

Jason has more than 30 years’ experience in the franchise sector in franchisee and franchisor roles, as well as an educator, advisor and writer on franchising issues.

He is the founder and director of the Franchise Advisory Centre, Australia’s leading franchise education consultancy, and presents an extensive range of professional development programs endorsed for Certified Franchise Executive (CFE) education credits throughout Australia, New Zealand and the United States.

He a frequent contributor to franchising publications in Australia and abroad, and publishes Franchise News, Australia’s leading email news bulletin on franchise trends and issues.

Jason is a non-executive director on the boards of two national franchise brands: Inspirations Paint, a franchisee-owned network of 136 specialist paint retail stores, and Thinkwater, a chain of 50 irrigation stores which also operates in New Zealand.

Jason is a past chairman of the World Franchise Council, a current director of the Franchise Council of Australia, and is also a long-standing member of the Australian Government’s Small Business & Franchising consultative committee.

Jason is passionate about best practise in franchising and developed Australia’s first online (and free) education program for potential franchisees, which is endorsed by the federal government and has to date been undertaken by more than 14,000 potential franchisees.