Summit Series Schedule: Business Recovery Summit Series

Name	Speakers		Session Type
Wednesday, October 28, 2020, 12:30 PM - 1:00 PM
Consumer Insights Today: Understanding the Perceptions and Needs of Canadians in a COVID-19 Environment	Demetre Eliopoulos - Angus Reid Group		Keynote
Wednesday, October 28, 2020, 1:00 PM - 1:50 PM
Local Store Marketing: Helping Franchisees Drive Business to Their Businesses	Matt Crowell - GetintheLoop Steve Falk - Prime Data Tracy Frazer - Fatburger Canada Karen Gumbs - Fishman Canada
Cost-Effective Do-It-Yourself Franchise Recruitment Marketing for Franchise Developers	Denise Kelly - Dogtopia Canada Mike Mutsaerts - Massage Addict Jennifer Hamilton - Oxygen Yoga & Fitness Inc.
Understanding the Unique World of Franchise Marketing: A Franchise Primer for Marketing Teams	Luke Aulin - Rtown Patti Hone - As You Like It Marketing and Communications Gary Prenevost, CFE - Frannet of Southern Ontario
The COVID-19 Recovery Plan Will Be Digital: Are You Ready?	Marta Rzeszoeska - Moneris Steve Buors - Reshift Media Inc.
Wednesday, October 28, 2020, 2:00 PM - 2:50 PM
Stop Overthinking Social Media	Angela Cote - Angela Cote Inc		Roundtable
Lessons learned in crisis communications	Karen Gumbs - Fishman Canada		Roundtable
Business Pivots - New Products, Services and Franchisee Buy-In	Marty Robertson - Oxford Learning Centres/GradePower Learning		Roundtable
Customer Experience and Customer Journey	Glenn Whitehead - Kre’Adiv House		Roundtable
Wednesday, October 28, 2020, 2:00 PM - 3:00 PM
Spotlight Session Keynote: The Future of Franchising: Energized Franchisees	Nikolas Badminton - Nikolas Badminton		Keynote
Wednesday, October 28, 2020, 3:00 PM - 3:30 PM
Franchise Lead Generation Insights	Keith Gerson - FranConnect John Teed Burns - Federated Insurance Company of Canada		Keynote

Name	Speakers		Session Type
Tuesday, October 20, 2020, 2:00 PM - 3:00 PM
Roundtable Discussions: Ask the Experts - Finance	Paul daSilva - RBC Royal Bank		Roundtable
Roundtable Discussions: Ask the Experts - Accountant	John Leavitt - BDO Canada LLP		Roundtable
Roundtable Discussions: Ask the Experts - Legal	Larry Weinberg, CFE - Cassels Brock & Blackwell LLP		Roundtable
Roundtable Discussions: Ask the Experts - Marketing	Patti Hone - As You Like It Marketing and Communications		Roundtable
Roundtable Discussions: Franchisor Experts	John DeHart - Franchise GrowthLab		Roundtable
Tuesday, October 20, 2020, 3:30 PM - 4:30 PM
FSS Spotlight Session: How To Best Support Franchise System Clients	Steven Collette - 3rd Degree Training Jason Kealey - FranConnect Tony Watters - Dairy Queen Canada Inc. Kirk Allen - Reshift Media Paul daSilva - RBC Royal Bank

Name	Speakers		Session Type
Wednesday, October 21, 2020, 12:20 PM - 1:00 PM
Leading Through Challenging Times	Catherine Monson - FASTSIGNS International		Keynote
Wednesday, October 21, 2020, 1:00 PM - 1:50 PM
Free HR Advice for Franchisors: Employment, HR, and Workplace Policies	Matthew Badrov - Sherrard Kuzz LLP Stefanie Di Francesco - Cassels John Platz - Platz & Associates
Working with Lenders: What’s Different Today?	Paul daSilva - RBC Royal Bank Tom de Larzac - HSBC Bank Canada Mohammed Jehangir - CIBC Business Banking Joseph Pisani - Bank of Montreal Chris Sonnen - SilverChef & EconoLease
Extending The Cash Runway: Key Metrics and How To Coach Franchisees	Matthew Kershaw - The Mule Peter Scully - BioPed Franchising Inc.
Forging Strong Franchisor-Franchisee Relations	Brian Leon - Choice Hotels Canada Travis Tinning - Franchise GrowthLab Frank Zaid - FRANlegal Support Services
Wednesday, October 21, 2020, 2:00 PM - 2:50 PM
PPE Best Practices	Gary Prenevost, CFE - Frannet of Southern Ontario		Roundtable
Use and Structure of Advisory Boards	Peter Viitre - Sotos LLP		Roundtable
Understanding your franchisees: Getting a pulse on your franchise partners	Anna Giampà - BDO Canada		Roundtable
Franchisee Training Today and for the Future	Jerry Van Olst - Algonquin College Corporate Education		Roundtable
New Best Practices for Franchisee Support	Angela Cote - Angela Cote Inc		Roundtable
Leadership in Challenging Times	Steven Knibb - TrainingFolks		Roundtable
How Are You Managing Field Visits?	Paul Pascal - Second Cup Coffee Co.		Roundtable
Wednesday, October 21, 2020, 3:00 PM - 3:30 PM
Getting Franchisee Buy-In to Change	Greg Nathan - FRI		Keynote

Name	Speakers		Session Type
Tuesday, October 6, 2020, 2:00 PM - 3:00 PM
Spotlight Session: Closed-Door C-Suite Session - In-Camera with Mitch Joel, Business Thought-Leader & Founder of Six Pixels Group	Mitch Joel - Six Pixels Group		CEO Session

Name	Speakers		Session Type
Wednesday, October 7, 2020, 12:30 PM - 1:00 PM
Opening Keynote Presentation: Everyone’s in Sales in YOUR Franchise Store	Todd Cohen - Sales Leader LLC		Keynote
Wednesday, October 7, 2020, 1:00 PM - 1:50 PM
Driving Business to Your Franchise through Next Level Local Store Marketing	Steve Buors - Reshift Media Inc. Steve Falk - Prime Data Patti Hone - As You Like It Marketing and Communications
Free HR Advice: Employment, HR, and Workplace Policies	Matthew Badrov - Sherrard Kuzz LLP John Platz - Platz & Associates
Accessing Financing & Cash: What’s New and What’s Changed in Business Banking?	Tom de Larzac - HSBC Bank Canada Mohammed Jehangir - CIBC Business Banking Paul daSilva - RBC Royal Bank Chris Sonnen - SilverChef & EconoLease
Wednesday, October 7, 2020, 2:00 PM - 2:50 PM
Leadership and Motivating Staff During Uncertain Times	Travis Tinning - Franchise GrowthLab Ken Otto - Redberry Restaurants Jeremy Banning - COBS Bread
Real Estate & Leasing Concerns and Strategies to Address Them	Clark Harrop - Dale & Lessmann LLP Michael Caldarone - Urban Reform Realty Inc Armen Khajetoorian - Cassels Brock & Blackwell LLP
Government Programs Update	David Black - Canadian Franchise Association Justin Mastrangelo - BDO Canada LLP Etienne-Rene Massie - Innovation, Science and Economic Development Canada
Wednesday, October 7, 2020, 3:00 PM - 3:30 PM
Economic Report & Consumer Insights: Canada’s economy headed for a long and bumpy recovery	Dawn Desjardins - RBC Royal Bank		Keynote

Name	Speakers		Session Type
Tuesday, October 13, 2020, 2:00 PM - 3:00 PM
Five Strategies to Grow Your Network in a downturn: What Every Franchisor Should Know to Overcome Recruitment Roadblocks and Maximize Opportunities	Jason Gehrke - Franchise Advisory Centre		Workshop

Name	Speakers		Session Type
Wednesday, October 14, 2020, 12:30 PM - 1:00 PM
Franchise Development in the Age of COVID	Dan Monaghan, CFE - Clear Summit Group		Keynote
Wednesday, October 14, 2020, 1:00 PM - 1:50 PM
0 – 100+ Units: Rapid Expansion & Growth	John DeHart - Franchise GrowthLab Ken LeBlanc, CFE - PropertyGuys.com Steve Gill - Quesada Burritos Lawrence Eade - Caffe Artigiano
Best Practices for Franchise Disclosure & COVID-19	Edward (Ned) Levitt - Dickinson Wright David Shaw - Dale & Lessmann LLP
What You Need To Do To Close Sales Today	Joel Friedman - Southbrook Business Development Group Daniel Hopkins - Paul Davis Restoration Canada Darryl Sangster - Sangsters Franchise Group Keith Gerson - FranConnect
Real Estate & Leasing Challenges and How To Overcome Them	Michael Caldarone - Urban Reform Realty Inc Armen Khajetoorian - Cassels Brock & Blackwell LLP Clark Harrop - Dale & Lessmann LLP
Wednesday, October 14, 2020, 2:00 PM - 2:50 PM
How To Find New Franchisees Using Digital Marketing	Kirk Allen - Reshift Media		Roundtable
New Benchmarks for Franchise Sales	Keith Gerson - FranConnect		Roundtable
Working with the Next Generation: Gen-Z	Robert Bruski - Ctrl V Virtual Reality Franchising		Roundtable
Franchise Recruitment: Pedal to the Metal	Barry Falcon - iFranchise Group		Roundtable
Alternate Sources of Financing	Chris Sonnen - SilverChef & EconoLease Charmaine Tavares - Silver Chef		Roundtable
Lead Nurturing	Corey Nicholson - Cadence		Roundtable
How to Get the Most Out of a Franchise Broker	Gary Prenevost, CFE - Frannet of Southern Ontario		Roundtable
Wednesday, October 14, 2020, 3:00 PM - 3:30 PM
The Canadian Economy & Covid-19: After the Low-Hanging Fruit	Katherine Judge - CIBC Capital Markets		Keynote