SPOTLIGHT SESSION - OCT 27, 2020

DAY 4:  MARKETING SUMMIT

Name Speakers Session Type
Wednesday, October 28, 2020, 12:30 PM - 1:00 PM
Consumer Insights Today: Understanding the Perceptions and Needs of Canadians in a COVID-19 EnvironmentDemetre Eliopoulos Keynote & Plenary Sessions
Wednesday, October 28, 2020, 1:00 PM - 1:50 PM
The COVID-19 Recovery Plan Will Be Digital: Are You Ready?Marta Rzeszoeska Steve Buors Concurrent Session - 100+ Units
Cost-Effective Do-It-Yourself Franchise Recruitment Marketing for Franchise Developers Denise Kelly Mike Mutsaerts Jen Hamilton Concurrent Session - 100+ Units
Local Store Marketing: Helping Franchisees Drive Business to Their BusinessesMatt Crowell Steve Falk Tracy Frazer Karen Gumbs Concurrent Session - 100+ Units
Understanding the Unique World of Franchise Marketing: A Franchise Primer for Marketing TeamsLuke Aulin Patti Hone Gary Prenevost Concurrent Session - 100+ Units
Wednesday, October 28, 2020, 2:00 PM - 2:50 PM
Customer Experience and Customer Journey Roundtables
Stop Overthinking Social MediaAngela Cote Roundtables
Business Pivots - New Products, Services and Franchisee Buy-InMartin Robertson Roundtables
Lessons learned in crisis communicationsKaren Gumbs Roundtables
Wednesday, October 28, 2020, 2:00 PM - 3:00 PM
Spotlight Session Keynote: The Future of Franchising: Energized FranchiseesNikolas Badminton Keynote & Plenary Sessions
Wednesday, October 28, 2020, 3:00 PM - 3:30 PM
Franchise Lead Generation InsightsKeith Gerson Teed Burns Keynote & Plenary Sessions

PAST SESSIONS

SPOTLIGHT SESSIONS

DAY 3: OPERATIONS & FRANCHISEE SUPPORT SUMMIT

Name Speakers Session Type
Wednesday, October 21, 2020, 12:20 PM - 1:00 PM
Leading Through Challenging TimesCatherine Monson Keynote & Plenary Sessions
Wednesday, October 21, 2020, 1:00 PM - 1:50 PM
Working with Lenders: What’s Different Today?Paul daSilva Tom de Larzac Mohammed Jehangir Joseph Pisani Chris Sonnen Concurrent Session - 100+ Units
Free HR Advice for Franchisors: Employment, HR, and Workplace PoliciesMatthew Badrov Stephanie Di Francesco John Platz Concurrent Session - 100+ Units
Forging Strong Franchisor-Franchisee RelationsBrian Leon Travis Tinning Frank Zaid Concurrent Session - 100+ Units
Extending The Cash Runway: Key Metrics and How To Coach Franchisees Rick Chittley-Young Peter Scully Concurrent Session - 100+ Units
Wednesday, October 21, 2020, 2:00 PM - 2:50 PM
New Best Practices for Franchisee SupportAngela Cote Roundtables
Franchisee Training Today and for the FutureJerry Van Olst Roundtables
Understanding your franchisees: Getting a pulse on your franchise partnersAnna Giampa Roundtables
Use and Structure of Advisory BoardsPeter Viitre Roundtables
PPE Best PracticesGary Prenevost Roundtables
Leadership in Challenging TimesSteven Knibb Roundtables
How Are You Managing Field Visits?Paul Pascal Roundtables
Wednesday, October 21, 2020, 3:00 PM - 3:30 PM
Getting Franchisee Buy-In to ChangeGreg Nathan Keynote & Plenary Sessions

SPOTLIGHT SESSION

DAY 1:  FRANCHISEE SUMMIT

Name Speakers Session Type
Wednesday, October 7, 2020, 12:30 PM - 1:00 PM
Opening Keynote Presentation: Everyone’s in Sales in YOUR Franchise StoreTodd Cohen Keynote & Plenary Sessions
Wednesday, October 7, 2020, 1:00 PM - 1:50 PM
Accessing Financing & Cash: What’s New and What’s Changed in Business Banking?Tom de Larzac Mohammed Jehangir Paul daSilva Chris Sonnen Concurrent Session - 100+ Units
Free HR Advice: Employment, HR, and Workplace PoliciesMatthew Badrov John Platz Concurrent Session - 100+ Units
Driving Business to Your Franchise through Next Level Local Store Marketing Steve Buors Steve Falk Patti Hone Concurrent Session - 100+ Units
Wednesday, October 7, 2020, 2:00 PM - 2:50 PM
Government Programs UpdateDavid Black Justin Mastrangelo Etienne-Rene Massie Concurrent Session - 100+ Units
Real Estate & Leasing Concerns and Strategies to Address Them Clark Harrop Michael Caldarone Armen Khajetoorian Concurrent Session - 100+ Units
Leadership and Motivating Staff During Uncertain Times Travis Tinning Ken Otto Jeremy Banning Concurrent Session - 100+ Units
Wednesday, October 7, 2020, 3:00 PM - 3:30 PM
Economic Report & Consumer Insights: Canada’s economy headed for a long and bumpy recoveryDawn Desjardins Keynote & Plenary Sessions

SPOTLIGHT SESSION

DAY 2 : FRANCHISE RECRUITMENT SUMMIT

Name Speakers Session Type
Wednesday, October 14, 2020, 12:30 PM - 1:00 PM
Franchise Development in the Age of COVIDDan Monaghan Keynote & Plenary Sessions
Wednesday, October 14, 2020, 1:00 PM - 1:50 PM
0 – 100+ Units: Rapid Expansion & GrowthJohn DeHart Ken LeBlanc Steve Gill Lawrence Eade Concurrent Session - 100+ Units
Best Practices for Franchise Disclosure & COVID-19Edward 'Ned' Levitt David Shaw Concurrent Session - 100+ Units
What You Need To Do To Close Sales TodayJoel Friedman Daniel Hopkins Darryl Sangster Keith Gerson Concurrent Session - 100+ Units
Real Estate & Leasing Challenges and How To Overcome ThemMichael Caldarone Armen Khajetoorian Clark Harrop Concurrent Session - 100+ Units
Wednesday, October 14, 2020, 2:00 PM - 2:50 PM
Working with the Next Generation: Gen-ZRobert Bruski Roundtables
Alternate Sources of FinancingChris Sonnen Charmaine Tavares Roundtables
Franchise Recruitment: Pedal to the Metal Roundtables
How To Find New Franchisees Using Digital Marketing Kirk Allen Roundtables
How to Get the Most Out of a Franchise BrokerGary Prenevost Roundtables
Lead NurturingCorey Nicholson Roundtables
New Benchmarks for Franchise SalesKeith Gerson Roundtables
Wednesday, October 14, 2020, 3:00 PM - 3:30 PM
The Canadian Economy & Covid-19: After the Low-Hanging FruitKatherine Judge Keynote & Plenary Sessions