Name Speakers Session Type
Wednesday, October 28, 2020, 12:30 PM - 1:00 PM
Consumer Insights Today: Understanding the Perceptions and Needs of Canadians in a COVID-19 EnvironmentDemetre EliopoulosKeynote
Wednesday, October 28, 2020, 1:00 PM - 1:50 PM
Local Store Marketing: Helping Franchisees Drive Business to Their BusinessesMatt Crowell Steve Falk Tracy Frazer Karen Gumbs 
Cost-Effective Do-It-Yourself Franchise Recruitment Marketing for Franchise Developers Denise Kelly Mike Mutsaerts Jennifer Hamilton 
Understanding the Unique World of Franchise Marketing: A Franchise Primer for Marketing TeamsLuke Aulin Patti Hone Gary Prenevost 
The COVID-19 Recovery Plan Will Be Digital: Are You Ready?Marta Rzeszoeska Steve Buors 
Wednesday, October 28, 2020, 2:00 PM - 2:50 PM
Stop Overthinking Social MediaAngela CoteRoundtables
Lessons learned in crisis communicationsKaren GumbsRoundtables
Business Pivots - New Products, Services and Franchisee Buy-InMarty RobertsonRoundtables
Customer Experience and Customer Journey  Roundtables
Wednesday, October 28, 2020, 2:00 PM - 3:00 PM
Spotlight Session Keynote: The Future of Franchising: Energized FranchiseesNikolas BadmintonKeynote
Wednesday, October 28, 2020, 3:00 PM - 3:30 PM
Franchise Lead Generation InsightsKeith Gerson Teed BurnsKeynote




Name Speakers Session Type
Wednesday, October 21, 2020, 12:20 PM - 1:00 PM
Leading Through Challenging TimesCatherine MonsonKeynote
Wednesday, October 21, 2020, 1:00 PM - 1:50 PM
Free HR Advice for Franchisors: Employment, HR, and Workplace PoliciesMatthew Badrov Stefanie Di Francesco John Platz 
Working with Lenders: What’s Different Today?Paul daSilva Tom de Larzac Mohammed Jehangir Joseph Pisani Chris Sonnen 
Extending The Cash Runway: Key Metrics and How To Coach Franchisees Rick Chittley-Young Peter Scully 
Forging Strong Franchisor-Franchisee RelationsBrian Leon Travis Tinning Frank Zaid 
Wednesday, October 21, 2020, 2:00 PM - 2:50 PM
PPE Best PracticesGary PrenevostRoundtables
Use and Structure of Advisory BoardsPeter ViitreRoundtables
Understanding your franchisees: Getting a pulse on your franchise partnersAnna GiampàRoundtables
Franchisee Training Today and for the FutureJerry Van OlstRoundtables
New Best Practices for Franchisee SupportAngela CoteRoundtables
Leadership in Challenging TimesSteven KnibbRoundtables
How Are You Managing Field Visits?Paul PascalRoundtables
Wednesday, October 21, 2020, 3:00 PM - 3:30 PM
Getting Franchisee Buy-In to ChangeGreg NathanKeynote



Name Speakers Session Type
Wednesday, October 7, 2020, 12:30 PM - 1:00 PM
Opening Keynote Presentation: Everyone’s in Sales in YOUR Franchise StoreCaren SchiffmanKeynote
Wednesday, October 7, 2020, 1:00 PM - 1:50 PM
Driving Business to Your Franchise through Next Level Local Store Marketing Steve Buors Steve Falk Patti Hone 
Free HR Advice: Employment, HR, and Workplace PoliciesMatthew Badrov John Platz 
Accessing Financing & Cash: What’s New and What’s Changed in Business Banking?Tom de Larzac Mohammed Jehangir Paul daSilva Chris Sonnen 
Wednesday, October 7, 2020, 2:00 PM - 2:50 PM
Leadership and Motivating Staff During Uncertain Times Travis Tinning Ken Otto Jeremy Banning 
Real Estate & Leasing Concerns and Strategies to Address Them Clark Harrop Michael Caldarone Armen Khajetoorian 
Government Programs UpdateDavid Black Justin Mastrangelo Etienne-Rene Massie 
Wednesday, October 7, 2020, 3:00 PM - 3:30 PM
Economic Report & Consumer Insights: Canada’s economy headed for a long and bumpy recoveryDawn DesjardinsKeynote



Name Speakers Session Type
Wednesday, October 14, 2020, 12:30 PM - 1:00 PM
Franchise Development in the Age of COVIDDan MonaghanKeynote
Wednesday, October 14, 2020, 1:00 PM - 1:50 PM
0 – 100+ Units: Rapid Expansion & GrowthJohn DeHart Ken LeBlanc Steve Gill Lawrence Eade 
Best Practices for Franchise Disclosure & COVID-19Edward (Ned) Levitt David Shaw 
What You Need To Do To Close Sales TodayJoel Friedman Daniel Hopkins Darryl Sangster Keith Gerson 
Real Estate & Leasing Challenges and How To Overcome ThemMichael Caldarone Armen Khajetoorian Clark Harrop 
Wednesday, October 14, 2020, 2:00 PM - 2:50 PM
How To Find New Franchisees Using Digital Marketing Kirk AllenRoundtables
New Benchmarks for Franchise SalesKeith GersonRoundtables
Working with the Next Generation: Gen-ZRobert BruskiRoundtables
Franchise Recruitment: Pedal to the MetalBarry FalconRoundtables
Alternate Sources of FinancingChris Sonnen Charmaine TavaresRoundtables
Lead NurturingCorey NicholsonRoundtables
How to Get the Most Out of a Franchise BrokerGary PrenevostRoundtables
Wednesday, October 14, 2020, 3:00 PM - 3:30 PM
The Canadian Economy & Covid-19: After the Low-Hanging FruitKatherine JudgeKeynote