Business Recovery Summit Series - Videos On-Demand

CFA Business Recovery Summit Series

What's Happening Now? What's Changed? What's Coming Next?

The Canadian Franchise Association (CFA) Business Recovery Summit Series in October 2020 was a month of virtual conferences and events to help franchisors and franchisees manage, adapt, and grow their business in the "next normal" during COVID-19 recovery. With insights and learnings that address major challenges and pressing issues impacting key pillars of franchising, the sessions provide a better understanding of the current franchising landscape, successful strategies employed by others, and data and intelligence to best adapt to changing consumer needs and behaviours.



Wednesday, October 7, 2020
Opening Keynote Presentation: Everyone’s in Sales in YOUR Franchise Store View Presentation
Driving Business to Your Franchise through Next Level Local Store Marketing View Presentation
Free HR Advice: Employment, HR, and Workplace Policies 
Accessing Financing & Cash: What’s New and What’s Changed in Business Banking? View Presentation
Leadership and Motivating Staff During Uncertain Times  
Real Estate & Leasing Concerns and Strategies to Address Them View Presentation
Government Programs Update View Presentation
Economic Report & Consumer Insights: Canada’s economy headed for a long and bumpy recovery View Presentation


Wednesday, October 14, 2020
Franchise Development in the Age of COVID View Presentation
0 – 100+ Units: Rapid Expansion & Growth View Presentation
Best Practices for Franchise Disclosure & COVID-19 View Presentation
What You Need To Do To Close Sales Today View Presentation
Real Estate & Leasing Challenges and How To Overcome Them View Presentation
The Canadian Economy & Covid-19: After the Low-Hanging Fruit View Presentation


Wednesday, October 21, 2020
Leading Through Challenging Times View Presentation
Free HR Advice for Franchisors: Employment, HR, and Workplace Policies View Presentation
Extending The Cash Runway: Key Metrics and How To Coach Franchisees View Presentation
Forging Strong Franchisor-Franchisee Relations View Presentation
Working with Lenders: What’s Different Today? View Presentation
Getting Franchisee Buy-In to Change 


Wednesday, October 28, 2020
Consumer Insights Today: Understanding the Perceptions and Needs of Canadians in a COVID-19 Environment View Presentation
The COVID-19 Recovery Plan Will Be Digital: Are You Ready? View Presentation
Local Store Marketing: Helping Franchisees Drive Business to Their Businesses View Presentation
Cost-Effective Do-It-Yourself Franchise Recruitment Marketing for Franchise Developers View Presentation
Understanding the Unique World of Franchise Marketing: A Franchise Primer for Marketing Teams View Presentation
Spotlight Session Keynote: The Future of Franchising: Energized Franchisees View Presentation
Franchise Lead Generation Insights