Have questions about franchise development but don’t know where to begin? Look no further! This expert panel will cover the ins and outs of franchise development through the lens of its broad range of professional experience in the field.

Whether you’re a new or established franchisor, a solid understanding of franchise development is imperative to your success and growth in Canada. Delve into the world of franchise development through the highly anticipated “Ask the Experts” panel, which will provide insights into the legal and financial aspects you need to consider, as well as practical business and marketing strategies that can help you succeed.

Our panel of experts will share their experiences and expertise, giving you the opportunity to ask questions and engage in meaningful discussions about the franchise development process to help you take your franchise system to the next level.

Regardless of their job title, everyone is in marketing.

From the way you answer your phone or emails to the way you present yourself in a sales pitch or internal meeting, every interaction is an opportunity to market your brand. That's why it's essential to ensure that all members of your team not only understand your brand's core values, but also live them.

This session will teach you how to be an effective brand ambassador and how you can inspire your team to do the same, starting by ensuring everyone on your team is the right fit for your brand.

In today's fast-paced world, time is money, and lead nurturing is a critical component of successful franchise recruitment. Are you looking for ways to streamline your lead nurturing process, attract more qualified leads, and convert more applicants into serious prospects? Look no further than our panel of experts, who will share their insights into modern tools and techniques for effective lead nurturing.

In this session, you'll learn about the latest automation tools and software available to help you nurture leads more effectively and efficiently. Our panellists will share insights into implementing a strategic approach that leverages these tools to both drive and convert leads into phone calls and prospects. This session will also cover the benefits of automation, including the ability to save valuable time and money, attract more qualified leads, and expand your franchise network in a sustainable and scalable way.

Join us to gain practical knowledge and tips on how to implement an automated lead nurturing strategy that will take your franchise recruitment process to the next level. 

Hosted by Reshift Media, recently voted the world’s best franchise marketing firm at the Global Franchise Awards, this fun and interactive session will teach you what top franchise systems are doing to grow their store-level customers. It will also provide you with practical insights on how to apply these strategies to your franchise system to help you stand out in today's highly competitive market.

Get ready to delve into the role AI can play in digital marketing, including how to integrate machine learning into your digital marketing efforts, so you can leverage AI in your day-to-day workflow. You'll learn how to use AI to optimize your campaigns, personalize your content, and improve the customer experience.

This session will cover a wide variety of digital marketing topics including:

• Incorporating localization into your digital strategy to out-perform competitors
• Increasing performance through machine learning & AI 
• The explosion of short-form video such as TikTok and Instagram reels 
• Creating a competitive advantage with first-party data

Don't miss this opportunity to learn from true industry experts and take your digital marketing to the next level!
 

In this session, attendees will learn the role reputation can play when it comes to their franchise’s investability and how, as a franchisor, it’s crucial to monitor your brand’s reputation, incentivize locations to maintain a positive reputation, and promote your brand’s positive reputation to potential franchisees. 

You’ll learn how to proactively build and manage a good reputation in business and take control of your brand’s narrative through social media interactions and online customer review management. Gain powerful insights into why online reviews and the voice of the customer can help franchises increase customer trust, drive more revenue and profit, have a direct line to the customer, and appear higher in search rankings so they will get chosen over the competition.

Attendees will walk away from this session with a clear understanding of the opportunities waiting for them when it comes to considering their franchise’s reputation in the long term, and how having a robust system in place to capture and market customer experiences will become one of the most integral parts of their business.

Key Takeaways: 

• Word of mouth marketing vs. reputation marketing - the differences and similarities. 
• How to facilitate reputation marketing through digital platforms. 
• The impact that expanding your online presence has on driving territory growth.