Marketing Day is a full day of great sessions for everyone in franchising and great networking opportunities!

For more details about each session, click on the session title. Please note that the agenda, and sessions are subject to change at any time.

Name Session Type Speakers
8:00 AM (EDT)
Registration Opens  
8:45 AM - 9:00 AM (EDT)
Opening RemarksKeynotePatti Hone - As You Like It Marketing and Communications
Kirk Allen - Reshift Media Inc.
Corey Nicholson, CFE - Cadence Franchising
9:00 AM - 9:45 AM (EDT)
Building a Culture of Inclusion: How to Make Your Marketing More Inclusive, Engaging, and ImpactfulKeynoteAmy Silverstein - Pizza Pizza Limited.
9:45 AM - 10:00 AM (EDT)
Coffee BreakNetworking 
10:00 AM - 11:00 AM (EDT)
Modern Franchise Recruitment: How to Book More Calls, Convert Better Leads, and Expand Your Franchise NetworkConcurrent SessionCindy Hill - Cadence Franchising
Jenna Caira - Laser Clinics Canada
Meaghan Palo - Pizza Pizza Limited
Yvonne Anderson - COBS Bread
Everyone is in Marketing: You Only Have One Chance to Make a Good ImpressionConcurrent SessionPatti Hone - As You Like It Marketing and Communications
Ask the Experts: Franchise Development & Lead GenerationConcurrent SessionSam Sokoloff - Cassels Brock & Blackwell LLP
Marty Menard - GIANT Creative
Pamela Labelle - The Business Exchange
Angelee Brown - FranOvation
11:00 AM - 11:15 AM (EDT)
Networking Break AMNetworking 
11:15 AM - 12:15 PM (EDT)
What development strategies are you using to scale your business? RoundtableAngelee Brown - FranOvation
How do you use disclosure documents as a sales tool?RoundtableClark Harrop - Dale & Lessmann LLP
How are you nurturing and qualifying your franchise leadsRoundtableCorey Nicholson, CFE - Cadence Franchising
How are you managing advertising funds? RoundtablePatti Hone - As You Like It Marketing and Communications
How are you using brand standards in your franchise recruitment? RoundtableYvonne Anderson - COBS Bread
How are you generating leads?   RoundtableKabir Chaudhry - Business Exchange
How are you making the most of franchise brokers? RoundtableJoel Friedman - Southbrook Business Developments Group
How are you making the most of tradeshows? RoundtableGary Prenevost, CFE - FranNet
12:15 PM - 1:15 PM (EDT)
Networking LunchNetworking 
1:15 PM - 2:15 PM (EDT)
Rev Up Your Franchise's Growth Engine with Reputation Marketing!Concurrent SessionBen Jackson - NiceJob
Kelly Riley-Dunbavin - MOLLY MAID Canada Inc.
Digital Disruption: The Future of Digital MarketingConcurrent SessionSteve Buors - Reshift Media Inc.
Mastering the Message: The CEO's Guide to Staying on PointConcurrent SessionLisa Raffaele - Bubblegum Canada
2:15 PM - 2:30 PM (EDT)
Networking Break PMNetworking 
2:30 PM - 3:30 PM (EDT)
How are you building your consumer base? RoundtableFiona Styant - MOLLY MAID Canada
How do you ensure brand compliance in your franchisees’ local marketing?RoundtableMichelle Cameron - The UPS Store
How do you win back unhappy customers? RoundtableBen Jackson - NiceJob
How are you using A.I., like ChatGPT, in your marketing? RoundtableJessi-Lyna Wan - Canadian Franchise Association
How are you getting franchisees to do local marketing?RoundtableAlexander Preddie - RocketBarn Marketing
How has contest marketing helped you engage customers?RoundtableRoxanne Tsui - Chatime Canada (Kevito Group)
How are you using data for customer retention? RoundtableJason Kealey - Whirl Insights Inc.
How are you optimizing your social media for your brand? RoundtableLuke Bazely - Driverseat Inc.
Jen McDonnell - Reshift Media
3:30 PM - 3:45 PM (EDT)
Coffee BreakNetworking 
3:45 PM - 4:30 PM (EDT)
Driving Success with Digital: Essential Marketing Tactics for Franchise Systems and SuppliersKeynoteDavida Groisman - Google
4:30 PM - 4:45 PM (EDT)
Closing Remarks KeynotePatti Hone - As You Like It Marketing and Communications
Kirk Allen - Reshift Media Inc.
Corey Nicholson, CFE - Cadence Franchising