Agenda: National Convention 2022

Saturday, April 9, 2022, 1:00 PM - 3:00 PM
Attracting the Next Generation of Prospective Franchisees (and Workers)																Attracting the Next Generation of Prospective Franchisees (and Workers) Workshop Tony Valle - Clear Summit Group & College Pro Robert Bruski - Ctrl V John Evans - EverLine Coatings and Services Lexi Miles Corrin - WAXON Laser & Waxbar Aaron Anders - College Pro
How to Improve Your Franchise Sales Conversion Rates																How to Improve Your Franchise Sales Conversion Rates Workshop Gary Prenevost, CFE - FranNet Keith Gerson - FranConnect Brad Bissonnette - COBS Bread
Private Equity: Journey Through the Deal																Private Equity: Journey Through the Deal Workshop Larry Weinberg - Cassels Brock & Blackwell LLP Todd Wylie - Master Mechanic Sean Morrison - Diversified Royalty Corp Roger Aube - Equicapita Lenka Whitehead - Oxford Learning Centres Inc.
Saturday, April 9, 2022, 3:00 PM - 3:30 PM
PM Break																PM Break
Saturday, April 9, 2022, 3:30 PM - 4:30 PM
Essential Legal Update																Essential Legal Update Keynote Andraya Frith - Osler, Hoskin & Harcourt LLP Michael Melvin - McInnes Cooper Judy Rost - Alexander Holburn Beaudin + Lang LLP Adam Ship - McCarthy Tétrault LLP Alexandre Fallon - Osler, Hoskin & Harcourt LLP
Saturday, April 9, 2022, 5:00 PM - 6:00 PM
Tapping Into TikTok: Inspiring creativity, spreading joy, and driving business to franchisees																Tapping Into TikTok: Inspiring creativity, spreading joy, and driving business to franchisees Keynote Erwin Joaquin - TikTok
Saturday, April 9, 2022, 6:00 PM - 7:30 PM
New Member Reception																New Member Reception Networking
Sunday, April 10, 2022, 7:30 AM - 8:30 AM
Breakfast in the Marketplace																Breakfast in the Marketplace
Sunday, April 10, 2022, 8:30 AM - 9:00 AM
CFA Chair & President's Address																CFA Chair & President's Address Keynote
Sunday, April 10, 2022, 9:00 AM - 10:00 AM
The Pizza Journey																The Pizza Journey Keynote Michael Curran - Domino's Pizza of Canada
Sunday, April 10, 2022, 10:00 AM - 10:30 AM
AM Break																AM Break
Sunday, April 10, 2022, 10:30 AM - 11:30 AM
Closed Door C-Suite Session																Closed Door C-Suite Session CEO Session Michael Curran - Domino's Pizza of Canada
Employment Lessons Learned from 2021, Looking Forward to 2022																Employment Lessons Learned from 2021, Looking Forward to 2022 Concurrent Session Matthew Badrov - Sherrard Kuzz LLP Stefanie Di Francesco - Cassels
FSS Supplier Forum																FSS Supplier Forum Workshop Lori Karpman - Lori Karpman & Company Kirk Allen - Reshift Media Inc. Paul daSilva - RBC Royal Bank Cindy Hill - Cadence Jason Kealey - FranConnect
Growth Mindset: From Survive to Thrive																Growth Mindset: From Survive to Thrive Concurrent Session Todd Cohen - Sales Leader LLC Sara Gilbert - LIVE WELL Exercise Clinic Conny Millard - POWERPODS® Brian Bazely - Driverseat Inc.
System Growth Through Operational Excellence																System Growth Through Operational Excellence Concurrent Session Travis Tinning - Franchise GrowthLab Patrick Wyness - Franchise GrowthLab Kimberley Hamm - Dogtopia Ryan Picklyk - A&W Food Services of Canada
What Should New Standards Look Like?																What Should New Standards Look Like? Concurrent Session Andrew Arminen - Metal Supermarkets Service Company Chuck Farrell - Pizza Pizza Limited. Fiona Styant - MOLLY MAID Canada
Sunday, April 10, 2022, 11:30 AM - 1:30 PM
Recognition Awards Luncheon																Recognition Awards Luncheon Networking
Sunday, April 10, 2022, 1:30 PM - 2:00 PM
Networking Opportunity																Networking Opportunity
Sunday, April 10, 2022, 2:00 PM - 3:00 PM
The Labour Crunch: Hiring Strategies & Best Practices																The Labour Crunch: Hiring Strategies & Best Practices Roundtable Jaime Ninatype - Workstream
Sunday, April 10, 2022, 2:00 PM - 3:30 PM
Budgeting for Construction																Budgeting for Construction Roundtable Simon Shahin - BUILD IT by DESIGN
CEO Forums																CEO Forums CEO Session John DeHart - Franchise GrowthLab David Druker, CFE - The UPS Store Canada
Coming to the U.S.																Coming to the U.S. Roundtable Paul Rocchio, CFE - International Franchise Association
Customize Your Plan: Franchise Canada Lead Generation Solutions																Customize Your Plan: Franchise Canada Lead Generation Solutions Roundtable Om Mehta - CFA
Digital Marketing: What's Working For You?																Digital Marketing: What's Working For You? Roundtable Jeff Horst - RocketBarn
Elevate & Empower: Women in Franchising																Elevate & Empower: Women in Franchising Roundtable Lenka Whitehead - Oxford Learning Centres Inc. Audra Wosik - Boardwalk Fries Burgers Shakes
Evolution in New Franchisee Training																Evolution in New Franchisee Training Roundtable Chuck Farrell - Pizza Pizza Limited.
Franchisor Valuation																Franchisor Valuation Roundtable John Leavitt - BDO Canada LLP
How Do You Appreciate, Build, and Measure Customer Value?																How Do You Appreciate, Build, and Measure Customer Value? Roundtable Steve Falk - Prime Data
How Do You Select the Best Franchisees?																How Do You Select the Best Franchisees? Roundtable Gary Prenevost, CFE - FranNet
How to Build a Diverse and Inclusive Workplace																How to Build a Diverse and Inclusive Workplace Roundtable Michael Ledgerwood - Xero
Important Changes in Employment and Labour Employment Law																Important Changes in Employment and Labour Employment Law Roundtable Stefanie Di Francesco - Cassels
Key Considerations for Franchising in Quebec																Key Considerations for Franchising in Quebec Roundtable
Key Strategies for Selecting the Right Franchisee																Key Strategies for Selecting the Right Franchisee Roundtable Sue McConnachie - Quality Credit Reporting
Mediation and Arbitration of Franchise Disputes: What You Should Know																Mediation and Arbitration of Franchise Disputes: What You Should Know Roundtable Frank Zaid - Frank Zaid FRANlegal Support Services
Refranchising Corporate-Owned and Operated Units																Refranchising Corporate-Owned and Operated Units Roundtable Joseph Adler, CFE - Hoffer Adler LLP
Succession Planning For Franchisees and Franchisors																Succession Planning For Franchisees and Franchisors Roundtable Paul Medeiros - CIBC Commercial Banking Greg Windle - CIBC Commercial and Business Banking
The Essentials of Financing your Franchise Business																The Essentials of Financing your Franchise Business Roundtable Scott Clarke - SilverChef
The "Hidden" Disclosure Requirements - Practical Tips to Ensure Your Franchisees Get All the Material Facts																The "Hidden" Disclosure Requirements - Practical Tips to Ensure Your Franchisees Get All the Material Facts Roundtable Edward (Ned) Levitt - Dickinson Wright LLP
The “Secret Ingredient” of Trademarks																The “Secret Ingredient” of Trademarks Roundtable Ellery Lew - Witten LLP
Transitioning From an Emerging to Established Brand																Transitioning From an Emerging to Established Brand Roundtable Travis Tinning - Franchise GrowthLab Patrick Wyness - Franchise GrowthLab Julian Deck - Franchise GrowthLab
Turning Clicks Into Sales: Tap Into Social Media Tools to Boost Your Franchise Revenue																Turning Clicks Into Sales: Tap Into Social Media Tools to Boost Your Franchise Revenue Roundtable
Using Digital Marketing for Franchise Development																Using Digital Marketing for Franchise Development Roundtable Steve Buors - Reshift Media Inc.
What are Trending Franchise Supports?																What are Trending Franchise Supports? Roundtable Tom Peters - PiinPoint
What's the Effect of Technology on Your Franchise?																What's the Effect of Technology on Your Franchise? Roundtable Rimma Jaciw - WSI Digital
Workplace Mental Health																Workplace Mental Health Roundtable Steven Collette - 3rd Degree Training
Sunday, April 10, 2022, 3:30 PM - 4:00 PM
PM Break																PM Break
Sunday, April 10, 2022, 4:00 PM - 5:00 PM
Special WFC Panel Discussion: Global Threat to Franchising: Common/Joint-Employer State of the World – Government Relations Update																Special WFC Panel Discussion: Global Threat to Franchising: Common/Joint-Employer State of the World – Government Relations Update Keynote John DeHart - Franchise GrowthLab Jeff Hanscom - International Franchise Association Jason Gehrke - Franchise Advisory Centre Simon Bartholomew - British Franchise Association
Sunday, April 10, 2022, 5:00 PM - 6:30 PM
Marketplace Reception																Marketplace Reception Networking
Monday, April 11, 2022, 8:00 AM - 8:30 AM
Annual General Meeting																Annual General Meeting
Monday, April 11, 2022, 8:00 AM - 9:00 AM
Breakfast in the Marketplace																Breakfast in the Marketplace
Monday, April 11, 2022, 9:00 AM - 10:00 AM
The Shark Mindset																The Shark Mindset Keynote Walter Bond - Walter Bond Worldwide Inc.
Monday, April 11, 2022, 10:00 AM - 10:30 AM
CFA Chair - New Chair Intro																CFA Chair - New Chair Intro Keynote
Monday, April 11, 2022, 10:30 AM - 11:00 AM
AM Break																AM Break
Monday, April 11, 2022, 11:00 AM - 12:00 PM
Closed Door C-Suite Session																Closed Door C-Suite Session CEO Session
Monday, April 11, 2022, 11:00 AM - 12:30 PM
Budgeting for Construction																Budgeting for Construction Roundtable Simon Shahin - BUILD IT by DESIGN
Customize Your Plan: Franchise Canada Lead Generation Solutions																Customize Your Plan: Franchise Canada Lead Generation Solutions Roundtable Om Mehta - CFA
Digital Marketing: What's Working For You?																Digital Marketing: What's Working For You? Roundtable Jeff Horst - RocketBarn
Elevate & Empower: Women in Franchising																Elevate & Empower: Women in Franchising Roundtable Lenka Whitehead - Oxford Learning Centres Inc. Audra Wosik - Boardwalk Fries Burgers Shakes
Evolution in New Franchisee Training																Evolution in New Franchisee Training Roundtable Chuck Farrell - Pizza Pizza Limited.
Franchisor Valuation																Franchisor Valuation Roundtable John Leavitt - BDO Canada LLP
How Do You Appreciate, Build, and Measure Customer Value?																How Do You Appreciate, Build, and Measure Customer Value? Roundtable Steve Falk - Prime Data
How Do You Select the Best Franchisees?																How Do You Select the Best Franchisees? Roundtable Gary Prenevost, CFE - FranNet
How to Build a Diverse and Inclusive Workplace																How to Build a Diverse and Inclusive Workplace Roundtable Michael Ledgerwood - Xero
Important Changes in Employment and Labour Employment Law																Important Changes in Employment and Labour Employment Law Roundtable Stefanie Di Francesco - Cassels
Key Considerations for Franchising in Quebec																Key Considerations for Franchising in Quebec Roundtable
Key Strategies for Selecting the Right Franchisee																Key Strategies for Selecting the Right Franchisee Roundtable Sue McConnachie - Quality Credit Reporting
Making a Real Connection with Virtual Customers																Making a Real Connection with Virtual Customers Roundtable
Mediation and Arbitration of Franchise Disputes: What You Should Know																Mediation and Arbitration of Franchise Disputes: What You Should Know Roundtable Frank Zaid - Frank Zaid FRANlegal Support Services
Refranchising Corporate-Owned and Operated Units																Refranchising Corporate-Owned and Operated Units Roundtable Joseph Adler, CFE - Hoffer Adler LLP
Succession Planning For Franchisees and Franchisors																Succession Planning For Franchisees and Franchisors Roundtable Paul Medeiros - CIBC Commercial Banking Greg Windle - CIBC Commercial and Business Banking
The Essentials of Financing your Franchise Business																The Essentials of Financing your Franchise Business Roundtable Scott Clarke - SilverChef
The "Hidden" Disclosure Requirements - Practical Tips to Ensure Your Franchisees Get All the Material Facts																The "Hidden" Disclosure Requirements - Practical Tips to Ensure Your Franchisees Get All the Material Facts Roundtable Edward (Ned) Levitt - Dickinson Wright LLP
The Labour Crunch: Hiring Strategies & Best Practices																The Labour Crunch: Hiring Strategies & Best Practices Roundtable Jaime Ninatype - Workstream
The “Secret Ingredient” of Trademarks																The “Secret Ingredient” of Trademarks Roundtable Ellery Lew - Witten LLP
Transitioning From an Emerging to Established Brand																Transitioning From an Emerging to Established Brand Roundtable Travis Tinning - Franchise GrowthLab Patrick Wyness - Franchise GrowthLab Julian Deck - Franchise GrowthLab
Turning Clicks Into Sales: Tap Into Social Media Tools to Boost Your Franchise Revenue																Turning Clicks Into Sales: Tap Into Social Media Tools to Boost Your Franchise Revenue Roundtable
Using Digital Marketing for Franchise Development																Using Digital Marketing for Franchise Development Roundtable Steve Buors - Reshift Media Inc.
What are Trending Franchise Supports?																What are Trending Franchise Supports? Roundtable Tom Peters - PiinPoint
What's the Effect of Technology on Your Franchise?																What's the Effect of Technology on Your Franchise? Roundtable Rimma Jaciw - WSI Digital
Workplace Mental Health																Workplace Mental Health Roundtable Steven Collette - 3rd Degree Training
Monday, April 11, 2022, 12:30 PM - 2:00 PM
Lunch																Lunch
Monday, April 11, 2022, 2:00 PM - 3:00 PM
Crossing the Border: An Expert Panel Discussion on Entering International Markets																Crossing the Border: An Expert Panel Discussion on Entering International Markets Concurrent Session Marietta Snetsinger, CFE - Ascend Franchise Solutions Inc. Melissa Won - McKenzie Lake Lawyers LLP Lee Plave - Plave Koch PLC Jackson Loychuk - 30 Minute Hit Ltd
Evolving Field Operations to Franchise Business Coaching																Evolving Field Operations to Franchise Business Coaching Concurrent Session Angela Cote - Angela Cote Inc Jason Kealey - FranConnect Shafik Mina - 2inspire (Mad Science & Crayola Imagine Arts Academy) Ruth Agbaji - Code Wiz
How to Build a Diverse and Inclusive Workplace and Why it Matters																How to Build a Diverse and Inclusive Workplace and Why it Matters Concurrent Session Sandra Porteous - MNP
The Give and Take of Franchise Agreement Negotiations																The Give and Take of Franchise Agreement Negotiations Concurrent Session Steven Collette - 3rd Degree Training Amy Delisle, CFE - KMB Law Paul Pickett, CFE - Wild Birds Unlimited
Monday, April 11, 2022, 3:00 PM - 3:30 PM
PM Break																PM Break
Monday, April 11, 2022, 3:30 PM - 4:30 PM
Expect the Unexpected: Staying Ahead of the Curve to Keep Your Franchisees Profitable																Expect the Unexpected: Staying Ahead of the Curve to Keep Your Franchisees Profitable Concurrent Session Mike Miller - Alliance Franchise Brands Ken Otto - Redberry Restaurants
Powerful Franchising Recruitment Strategies that Work at All Stages of Development!																Powerful Franchising Recruitment Strategies that Work at All Stages of Development! Concurrent Session Rob Lancit - FranServe Corey Nicholson - Cadence Jocelyn Attwood - Mary Brown's Inc. Josh Stevenson - New Creations
Shining a Legal Light on “Dark Kitchens”																Shining a Legal Light on “Dark Kitchens” Concurrent Session Jason Brisebois - Sotos LLP Liisa Kaarid - Sotos LLP Thomas Wong, CFE - Kevito Group
Strengthening Local Marketing Support as you Scale																Strengthening Local Marketing Support as you Scale Concurrent Session Steve Buors - Reshift Media Inc. Michelle Cameron - The UPS Store Kirk Allen - Reshift Media Inc. Steven Collette - 3rd Degree Training
Monday, April 11, 2022, 5:30 PM - 6:30 PM
Gala Cocktail Reception																Gala Cocktail Reception Networking
Monday, April 11, 2022, 6:30 PM - 8:45 PM
Gala Awards Dinner & Closing Remarks																Gala Awards Dinner & Closing Remarks Networking
Monday, April 11, 2022, 9:00 PM - 11:59 PM
After Party																After Party